Animated film reimagines Jaipur’s iconic Hawa Mahal, showcasing the transformative power of colour
Mumbai, July 18, 2025: Birla Opus Paints, the decorative paints brand from Grasim Industries, has launched the second installment of its acclaimed ‘Celebrating Colours of India’ campaign. Following the heartwarming debut featuring Mumbai’s Gateway of India, the new animated film brings Jaipur’s majestic Hawa Mahal to life, celebrating India’s heritage through the lens of colour.
Continuing the vibrant storytelling approach, the film once again features the beloved Opus Boy, who spreads joy and positivity through small yet impactful acts of transformation. In this chapter, his playful intervention inspires clean-up marshals at the Hawa Mahal to embrace their roles with renewed pride, highlighting how colour can rejuvenate not only spaces but also community spirit.
Complementing the striking visuals is a captivating background score composed by Ram Sampath, echoing the emotional resonance and audience appeal of the brand’s earlier campaign release.
> *“Strategically building on the success of our ‘Gateway of India’ film, we are scaling our *‘Duniya Ko Rang Do’ philosophy,” said Inderpreet Singh, Head – Marketing, Birla Opus Paints. “Through Opus Boy, we show how colour, even through small gestures, can breathe new life into familiar spaces, turning them into sources of pride and wonder.”
Conceptualised by Leo India and Zombie Studios, Brazil, the campaign is being amplified across TV, digital, OOH, print, and radio, ensuring a multi-channel presence and widespread audience engagement nationwide.
The ‘Celebrating Colours of India’ campaign underscores Birla Opus Paints’ vision of ‘Duniya Ko Rang Do’, a philosophy that goes beyond beautifying spaces to inspire transformation, storytelling, and community connection.
About Birla Opus Paints
Launched in 2024 under Grasim Industries, part of the Aditya Birla Group, Birla Opus Paints offers a comprehensive range of decorative painting solutions, including interior and exterior paints, waterproofing, enamels, wood finishes, and wallcoverings. With six manufacturing plants across India, the brand is positioned to emerge as a market leader in the decorative paints category. Its mission is to inspire people to turn their spaces into their very own masterpieces.
We also invite you to experience the film directly: