Acquisition strengthens Havas Market’s presence in Spain, enhancing digital performance expertise and client value creation
From left to right: Óscar Dorda, Business Managing Director, Havas Media Network Spain; Antonio Ramírez, CEO, Tidart; Jorge Irizar, Global COO and CEO, Havas Media Network Spain.
Madrid, July 23, 2025: Havas has announced the acquisition of Tidart, a leading independent Spanish digital performance agency, marking a strategic move to expand its global e-commerce and performance marketing capabilities. The deal reinforces Havas’ commitment to strengthening its footprint in Spain—one of the Group’s key markets—while scaling up Havas Market, the global e-commerce arm of Havas Media Network.
Tidart will retain its brand identity and operational model while seamlessly integrating into Havas Market. The agency’s team of over 40 digital specialists will join the Havas Village Madrid offices, ensuring continuity in its innovative approach. Antonio Ramírez, CEO of Tidart, will continue to lead the agency.
Founded in 2012, Tidart is known for its pioneering work in digital strategy, paid media planning, and buying. By combining cutting-edge technology with data-driven insights, Tidart delivers customized campaigns designed to maximize advertising performance across the conversion funnel.
Yannick Bolloré, CEO, Havas, said:
“I am thrilled to welcome Antonio and the talented Tidart team to the Havas family. This acquisition highlights our commitment to unlocking the transformative power of digital performance and e-commerce. With Tidart’s proven expertise, we can deliver even more innovative strategies that accelerate growth for clients in Spain and beyond.”
Jorge Irizar, Global COO and CEO, Havas Media Network Spain, added:
“Tidart strengthens our business diversification strategy, sharpening our focus on performance and e-commerce. This integration allows us to provide more integrated, results-driven solutions in an increasingly competitive digital landscape.”
Antonio Ramírez, CEO, Tidart, commented:
“Joining Havas is an exciting milestone. This strategic alliance combines our specialized expertise with the global reach of Havas Media Network, enabling us to expand our value proposition and deliver even more comprehensive, efficient digital solutions to meet evolving market demands.”
About Tidart
Established in 2012, Tidart is a leading Spanish digital performance agency specializing in the integration of technology and innovation in media planning. With a team of 40+ experts, it delivers data-driven, tailored paid media solutions designed to optimize advertising investments across every stage of the digital conversion funnel.