Mr Huzefa Khorakiwala, CEO, Biostadt India Ltd. (Left) with Mr Amit Sinha, Founder, dojo
As India’s agrochemical sector evolves, Biostadt strengthens its voice with a compelling corporate philosophy and a purpose-led push for its flagship product Biozyme
Mumbai, August 5, 2025: Amidst increasing competition from global players in the Indian agricultural landscape, Biostadt India Limited has launched a fresh brand identity in collaboration with dojo, a full-service creative and digital marketing agency. The partnership aims to cement Biostadt’s position as a forward-thinking leader in the agrochemicals sector while deepening its emotional and functional connect with India’s farmers.
Rooted in the belief that “The future of humanity is rooted in the future of its agriculture,” the new corporate identity focuses on aligning internal stakeholders and building external credibility through a unified visual language and storytelling approach. The transformation also involves a redesign of packaging across Biostadt’s product portfolio to reflect a consistent and modern brand voice.
Central to this rebranding effort is the repositioning of Biostadt’s flagship product, Biozyme—a market-leading biostimulant—under the emotionally charged campaign ‘Badhna Zaroori Hai’. The campaign honors the resilience and aspirations of Indian farmers and underscores the necessity of biological crop enhancement in today’s evolving agricultural ecosystem.
One such example is a grape farmer from Nashik who saw a significant rise in export-quality yield after using Biozyme, improving both income and quality of life for his family. These real-world transformations form the emotional bedrock of the new narrative.
Mr. Juzar S. Khorakiwala, Chairman & Managing Director, Biostadt India Ltd, said,
> “With the growing presence of international corporations and shifting government policies, it is crucial that Indian companies like ours clearly communicate our purpose and the impact we create for farmers. dojo has been pivotal in helping us articulate this journey.”
Mr. Huzefa Khorakiwala, CEO & Director, added,
> “Our partnership with dojo helped shift our marketing strategy from a traditional push model to a narrative-driven pull approach. With Biozyme, we’re not just selling a product—we’re enabling progress. And for Biostadt, our new vision of ‘Agriculture Cultivates Life’ provides a clear, purpose-driven direction.”
From corporate storytelling to on-ground farmer engagement, the new identity is being activated through a 360-degree campaign that includes brand films, packaging, digital outreach, and storytelling through real farmer success stories.
Amit Sinha and Shapath Parikh, Founders of dojo, along with Joshua Thomas, Head of Creative & Films, stated,
> “Since 2021, our journey with Biostadt has been about translating big, futuristic aspirations into real, tangible change. We’re proud of how ‘Badhna Zaroori Hai’ not only builds product credibility but also humanizes the Biostadt brand in a highly competitive sector.”
About Biostadt India Ltd:
Biostadt India Ltd is a leading player in the Indian agrochemical sector, offering a wide portfolio of solutions for sustainable crop health. With a strong commitment to farmer empowerment and environmental stewardship, Biostadt continues to innovate with products like Biozyme, while expanding its influence through purpose-led branding.
