Homegrown brand’s Independence Day drop features expressive, made-in-India apparel celebrating unity and identity.
National, August 2025: The Souled Store has unveiled its latest offering, The Freedom Collection, in celebration of Independence Day 2025. Paying tribute to India’s armed forces, diverse identities, and the many shades of freedom, the homegrown brand has designed a range that is made entirely in India, reflecting its commitment to local craftsmanship.
“Independence Day isn’t just a date – it’s a feeling. With the Freedom Collection, we wanted to celebrate that feeling through a range that’s expressive, inclusive, and proudly Indian,” said Vedang Patel, Co-founder of The Souled Store. “As a brand built from the ground up in India, this drop is both a creative milestone and a patriotic one.”
The collection includes graphic T-shirts, polos, shirts, jerseys, and statement caps, each crafted with premium fabrics and distinctive detailing such as woven patches, embroidery, and bold prints. Earthy tones and impactful slogans bring visual storytelling to life, encouraging wearers to display their identity with pride.
About The Souled Store:
Founded in 2013, The Souled Store is a leading homegrown apparel and lifestyle brand known for its original designs, licensed merchandise, and trend-driven collections. With a strong focus on creativity, quality, and community, the brand continues to champion Indian talent and manufacturing.
