The campaign highlights Dravid’s on-field and off-duty versatility with UNIQLO’s signature LifeWear range, featuring AIRism Polo and Super Non Iron Shirt.
Mumbai, August 18, 2025: Global apparel retailer UNIQLO has unveiled its latest campaign, ‘Everyday Wear for Mr. Dependable’, starring cricket legend Rahul Dravid. The campaign underscores the brand’s LifeWear philosophy—designing clothing that combines comfort, simplicity, and quality to seamlessly fit into modern lifestyles.
At the heart of the campaign are two of UNIQLO’s core products: the breathable AIRism Polo Shirt, designed for all-day freshness, and the crisp Super Non Iron Shirt, perfect for effortless elegance.
Reflecting on the collaboration, Rahul Dravid said, “Being a part of the UNIQLO campaign is special as it reflects both sides of who I am in my regular daily life. I’ve always believed in keeping things simple and consistent, in sports and in life. UNIQLO fits into every version of my day—it’s simple, comfortable, and functional.”
The campaign film creatively showcases two versions of Dravid through a split-screen narrative—one as a cricket coach in the AIRism Polo Shirt, and the other as a family man dressed in the Super Non Iron Shirt. This dual portrayal emphasizes UNIQLO’s versatility and dependability across different facets of life.
Nidhi Rastogi, Marketing Director, UNIQLO India, commented, “Rahul Dravid represents the same consistency, simplicity, and quiet confidence that UNIQLO embodies. Through this campaign, we highlight his two sides—on the field and off it—showing how UNIQLO clothing is a dependable choice for every moment of everyday life.”
The campaign, launching on August 18, will be amplified through a 360° rollout across digital, social, in-store, CRM, and outdoor channels. As a key highlight, UNIQLO will debut a first-of-its-kind AR experience at the brand’s new store in Orion Mall, Brigade Gateway, Bengaluru. Starting August 29, customers can interact with a life-sized virtual Rahul Dravid in an immersive tech-enabled zone.
The new UNIQLO store at Orion Mall, Bengaluru, officially opens on August 29, 2025.
About UNIQLO:
UNIQLO is a global apparel retailer known for its LifeWear range—innovative, high-quality clothing that is designed to be simple, essential, and universal. With a commitment to comfort, functionality, and timeless style, UNIQLO creates everyday wear that enhances modern living.
Video Link of the Campaign –