Goldmine to drive awareness and engagement for Maharashtra’s MSME growth initiative under MoMSME and World Bank collaboration
Mumbai, August 2025: Maharashtra Small Scale Industrial Development Corporation (MSSIDC) Ltd. has appointed Goldmine Advertising Pvt. Ltd. as its advertising and digital services partner for a three-year term to promote the Raising and Accelerating MSME Performance (RAMP) Programme in the state.
MSSIDC, designated as the Nodal Agency by the Government of Maharashtra, is leading the state-level execution of the RAMP initiative—a joint effort by the Ministry of Micro, Small and Medium Enterprises (MoMSME) and the World Bank. The programme is designed to strengthen the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) across Maharashtra.
Launched by Prime Minister Narendra Modi in 2022, the RAMP Programme addresses critical challenges faced by MSMEs. Its focus areas include fostering innovation, expanding market access, encouraging sustainable practices, and scaling support for women-led enterprises. Through this partnership, Goldmine Advertising will play a key role in building awareness, driving engagement, and ensuring effective communication around the programme’s impact and opportunities.
About MSSIDC
The Maharashtra Small Scale Industrial Development Corporation (MSSIDC) is a Government of Maharashtra undertaking, committed to promoting and supporting the growth of Micro, Small, and Medium Enterprises in the state. As the nodal agency for the RAMP Programme, MSSIDC works towards building a robust ecosystem for MSMEs to thrive through policy facilitation, capacity building, and market linkages.