New creative centres in Kerala and Mumbai bring together master designers and emerging talent to shape the future of diamond jewellery design.
Mumbai, August 27, 2025: SWA Diamonds, a global name synonymous with purity, craftsmanship, and innovation in natural diamond jewellery, has announced the launch of its SWA Designer Lab, an international hub dedicated to advancing Indian natural diamond artistry. The initiative will begin with centres in Kerala—India’s gold capital—and Mumbai, the country’s fashion hub, with plans to expand into other cities in the future.
The SWA Designer Lab will serve as a dynamic creative ecosystem, providing world-class infrastructure, design support, and collaborative opportunities for jewellery creators. With guidance from renowned Italian and Indian jewellery masters, the lab will mentor and nurture emerging designers to craft unique, one-of-a-kind pieces that blend traditional Indian artistry with contemporary global aesthetics.
The name SWA, derived from the Sanskrit word for “Oneself,” reflects the brand’s philosophy of celebrating individuality through design. Each SWA creation carries this ethos, brought to life by master artisans and visionary designers. SWA Diamonds also holds a Guinness World Record for embedding the highest number of natural diamonds in a single ring, further cementing its reputation as an innovator in the luxury jewellery space.
Commenting on the launch, Abdul Gafur Anadiyan, Director of SWA Diamonds, said, “The SWA Designer Lab is a celebration of storytelling—where tradition meets innovation. Our mission is to create jewellery that not only honors India’s heritage but also resonates with global fashion trends, offering exclusivity and aspiration to every customer.”
By curating collections aligned with global style sensibilities, SWA Diamonds continues to highlight India’s centuries-old legacy in diamond artistry while appealing to modern tastes. The brand’s growing footprint—spanning 17 Indian cities and three international markets—underscores its vision to combine cultural relevance with international appeal.
About SWA Diamonds:
SWA Diamonds is one of India’s fastest-growing luxury jewellery brands, known for its natural diamond jewellery that blends heritage, innovation, and fine craftsmanship. With a strong presence across India and select global markets, the brand is committed to creating timeless pieces that reflect individuality and exclusivity. SWA Diamonds holds the Guinness World Record for embedding the largest number of natural diamonds in a single ring.
