Mumbai, August 29, 2025: Campus Activewear, one of India’s leading sports and athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The collaboration underscores the brand’s vision to expand its women’s portfolio, which has emerged as a major growth driver over the past year.
Known for her bold career choices and entrepreneurial spirit, Kriti Sanon reflects the dynamism and individuality of modern Indian women. Her journey from engineering graduate to acclaimed actress and businesswoman mirrors Campus’ philosophy of versatility, ambition, and self-expression.
Speaking on the association, Nikhil Aggarwal, CEO & Whole Time Director, Campus Activewear Ltd., said:
“We are thrilled to welcome Kriti Sanon as the face of our Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment.”
Expressing her excitement, Kriti Sanon said:
“Campus is an iconic homegrown sneaker brand that designs footwear as versatile as the roles women play, with comfort and style at the core. I’m excited to be part of a vision that celebrates individuality and inspires women to choose for themselves without inhibitions.”
With this partnership, Campus Activewear aims to elevate its design language, deliver women-centric innovations, and further strengthen its leadership in the sports and athleisure space.
