New Delhi, September 1, 2025: CuteStory, a next-generation baby care brand built on the pillars of safety, sustainability, and emotional warmth, has officially launched in India. Designed to make baby bath and skincare as gentle and joyful as a parent’s love, CuteStory positions itself as a trusted, doctor-recommended choice in a market often divided between overly clinical and excessively decorative products.
The brand offers dermatologically tested, paraben-free, sulfate-free, pH-balanced, and non-irritant formulations made with mild natural extracts, suitable for children from birth up to 10 years. Each product undergoes rigorous safety testing, including microbial reviews and long-term stability checks, ensuring adherence to international baby care standards. Over 50 medical experts—paediatricians, gynaecologists, and dermatologists—have reviewed and endorsed the brand.
“CuteStory is more than just a baby care brand — it’s a promise to parents,” said Chandra Shekhar, Founder of CuteStory. “We are committed to creating safe, sustainable, and emotionally enriching products that turn everyday routines into cherished memories.”
Eco-Friendly TouchCute
Story’s commitment extends beyond its formulations to eco-friendly, recyclable packaging with playful, child-friendly designs. Its flagship product, the CuteStory Baby Body Wash, features an adorable hippo mascot, tear-free formula, and mild fragrance that make bath time both safe and delightful.
Looking Ahead
With plans to expand into lotions, diaper rash creams, oils, oral care, and hair care, CuteStory is also preparing to enter select Asian and Middle Eastern markets, aiming to become one of the world’s most trusted baby care brands
About CuteStory
CuteStory is a baby care brand founded on the mission to create safe, sustainable, and emotionally nurturing products for children. Its range is dermatologically tested, doctor-recommended, and designed to make everyday parenting moments joyful while caring for both babies and the planet.
