Bimbo Bakeries India’s new campaign for CremTreat invokes a sense of innocence and playfulness
Mumbai: Bimbo Bakeries India, the Indian entity subsidiary of world’s largest baked foods company, Grupo Bimbo, announces its latest campaign for its most loved product, CremTreat- a flavoured filled bun. Crafted by Saatchi Propagate India, a specialist digital agency, this integrated digital-first awareness campaign aims to expand product reach and strengthen brand recognition and mindshare among kids aged 12-15 and mothers by highlighting CremTreat’s irresistible taste and soft texture.
The campaign, titled “Share Karne Ka Mann Kare, Aur Nahi Bhi” highlights CremTreat’s irresistible taste and softness that make it so delicious one would want to keep it all to themselves but also want to share it with others. The film portrays a wonderous dilemma through a charming exchange between two kids. Their playful back-and-forth captures the tempting nature of CremTreat, one of the best-selling products in Bimbo Bakeries India’s Sweet Baked Goods range.
Film link: https://youtu.be/qxdG5B-WpgI
Vikran Sabherwal, Senior Director & Head of Marketing at Bimbo Bakeries India, said, “We are thrilled to launch this new campaign that beautifully captures the essence of CremTreat, one of our most popular baked goods. At Bimbo Bakeries India, our goal is to create memorable moments and connections with our young consumers for our prominent brands – Harvest Gold, Modern and Kitty. Saatchi Propagate’s creative vision and careful execution of this engaging digital film perfectly aligns with our objective of engaging with children and working mothers in a fun manner. We believe this playful and relatable campaign will not only strengthen CremTreat’s position as India’s favourite snack but also bring joy to our audience.”
Commenting on the new campaign, Chetan Kapoor, Senior Creative Director, Saatchi Propagate India, said, “”Share Karne Ka Mann Kare, Aur Nahi Bhi” film brings alive the sweet conflict in a youngster’s mind regarding his prized CremTreat and his crush. It also shows the mischievous side of a young mind. I believe the insight of this film will enable it to connect not only with its intended audience but also with people across all demographics. Through it, we hope to bring a smile to their faces and build resonance in their minds.”
Bimbo Bakeries India is thrilled to bring this engaging and fun campaign to life, reinforcing CremTreat as India’s favourite snack among young consumers. This campaign will be promoted through both television and digital platforms. The digital video commercial (DVC) will be aired in seven languages – Hinglish, Malayalam, Kannada, Telugu, Tamil, Bengali, and Marathi – to connect with wider audiences across India, deepening the awareness for Grupo Bimbo’s range of nutritious and tasty snacks across the country.