AI-generated character becomes the new face of Manforce, ushering in bold storytelling and limitless creative possibilities
Mumbai, September 24, 2025 – Manforce Condoms, India’s No. 1 condom brand under Mankind Pharma, has unveiled its newest brand ambassador—Myra Kapoor, an AI-generated model created to spark open conversations around intimacy, fantasies, and desire without hesitation. Myra was introduced through a groundbreaking television commercial that marks a paradigm shift in the brand’s communication strategy.
The campaign showcases Myra embodying emotions such as love, passion, desire, temptation, and infatuation, designed to resonate with the evolving aspirations of modern consumers. This initiative reflects Manforce’s mission to normalize discussions on sexual wellness while keeping communication bold, engaging, and relatable.
The creation of Myra was inspired by an in-depth case study conducted at a leading Indian management institute, which highlighted the potential of AI-driven brand engagement. Conceptualized and executed by Grapes Worldwide, the virtual model has been designed to exhibit human-like behavior and relatability, bringing innovation and creativity into Manforce’s storytelling approach.
“We are thrilled to pioneer this exciting frontier in brand communication with Myra’s introduction,” said Mr. Rajeev Juneja, Vice Chairman & Managing Director, Mankind Pharma. “At Mankind Pharma, we embrace innovation that strengthens consumer connections. With AI, campaigns become dynamic, limitless, and seamlessly aligned with our brand vision. This monsoon campaign is just the beginning of a transformative journey for Manforce.
“To mark Myra’s debut, Manforce launched “India’s Most Desirable,” a unique digital competition in partnership with FilterCopy. Competing against real human participants, Myra won the contest through online public voting, demonstrating her instant appeal and acceptance among audiences.
Commenting on the initiative, Shradha Agarwal, Co-founder & Global CEO, Grapes Worldwide, said: “Working with Manforce to create Myra was a breakthrough experience. The AI model goes beyond automation to reflect human traits, setting a new benchmark for meaningful communication in the industry.
“By introducing an AI-driven brand ambassador, Manforce reinforces its commitment to innovation and acknowledges the evolving landscape of consumer engagement. This pioneering step positions Manforce at the forefront of India’s sexual wellness and marketing industry, establishing new benchmarks in brand communication.
About Mankind Pharma
Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of India’s largest pharmaceutical companies, with a strong presence across pharmaceutical formulations and consumer healthcare. Its portfolio spans acute and chronic therapies as well as leading consumer healthcare brands across categories such as condoms, pregnancy detection, emergency contraceptives, vitamins, minerals, and more. With 30 manufacturing facilities, 17,700+ professionals, and a nationwide distribution network, Mankind Pharma continues to deliver innovative and affordable healthcare solutions for millions of consumers.
