Partnership aims to modernize matchmaking by integrating AI-powered astrology while preserving centuries-old Vedic wisdom
India, 08 October 2025: Bharat Matrimony, the flagship brand of Matrimony.com Group, has announced a $500,000 investment in Ask My Guru (AMG), a Bangalore-based AI B2C startup and the world’s first interactive Vedic Shastra platform. Following AMG’s $1.2 million seed round, this investment brings total funding to $1.72 million, aimed at accelerating the development of AMG’s AI-powered astrology capabilities.
The partnership seeks to bridge India’s rich cultural traditions with cutting-edge technology, creating a scalable, culturally resonant solution that modernizes matchmaking while retaining the essence of centuries-old Vedic wisdom. With astrology influencing over 80% of Indian marriages, Bharat Matrimony is leveraging AI to make astrological insights instantly accessible, enhancing traditional horoscope matching with deeper, nuanced compatibility analysis.
Murugavel Janakiraman, Founder & CEO, Matrimony.com Group, said, “Marriage is not only about bringing two people together but ensuring harmony between them. Astrology has always played a vital role in this process. With Ask My Guru’s AI-powered astrology, we see an opportunity to combine cultural traditions with cutting-edge technology for the benefit of millions.”
Krishna Mohan Vedula, CEO of Ask My Guru, added, “Bharat Matrimony’s trust in our vision will elevate AI-driven astrology from a niche tool into a mainstream, culturally anchored solution. Integration into Bharat Matrimony’s platform will provide real-time compatibility assessments, personalized astrological guidance, and multi-dimensional life insights. Our goal is to make AI astrology a transformative feature of the matchmaking journey, uniting trust, cultural depth, and technological efficiency.”
The investment will allow Ask My Guru to enhance predictive precision, expand language and regional support, and deliver AI-driven Vedic guidance as a central part of the matchmaking experience. This follows AMG’s successful beta launch in June 2025, which garnered 5 million chats and 400,000 registered users, and plans to expand globally, starting with the United States in the upcoming quarter.
About Ask My Guru
Launched in June 2025, Ask My Guru reimagines Vedic wisdom for the digital generation, offering interactive experiences in Astrology, Ayurveda, Bhagwad Gita, and more. Its AI Astrology platform leverages algorithms rooted in Vedic and KP systems to provide accurate, transparent, and easy-to-understand guidance on marriage, relationships, career, and life decisions.
About Matrimony.com
Founded in 1997, Matrimony.com is India’s largest online matchmaking and marriage services provider, with its flagship brand BharatMatrimony serving millions of users across web, mobile, and 130+ physical outlets. The company offers specialized community- and profession-based matchmaking and has expanded into wedding services through platforms like WeddingBazaar.com and Mandap.com.
