The campaign promotes Intel’s Core Ultra AI chip
Mumbai:To showcase Intel’s cutting-edge Intel Core Ultra AI processor, Posterscope India executed an eye-catching Out-of-Home (OOH) campaign at the iconic Turner Road Junction in Bandra, Mumbai. The campaign leveraged seven strategically placed billboards surrounding a central display to create a seamless, cohesive visual experience aimed at engaging the tech-savvy crowd.
Conceptualized and executed by Posterscope, the OOH specialist agency from dentsu India, the campaign highlighted six key features of the Intel Core Ultra AI chip across seven billboards: Performance, Productivity, Creativity, Enhanced AI Experience, Battery Efficiency, and Security. Each billboard was designed to weave these attributes into a compelling narrative, underscoring Intel’s commitment to next-generation technology and innovation.
The Turner Road Junction, renowned for its heavy foot traffic and significant dwell time, served as the ideal location for this high-visibility campaign, which ran for seven days. Targeting affluent consumers and professionals, Intel sought to reinforce its leadership in technological innovation, promoting the Core Ultra AI chip as a feature-rich, high-performance solution.
Commenting on the campaign, Imtiyaz Vilatra, Managing Director, Posterscope India, said, “We aimed to create a memorable, immersive brand experience for Intel at one of Mumbai’s busiest locations. By harnessing the power of contextual OOH, we successfully amplified Intel’s visibility and created a synergy between cutting-edge technology and creative OOH execution.”
Apurva Jani, Marketing Director, Sales, Marketing & Communications Group, Intel India commented, “As Intel, it is important for us to educate consumers about the latest innovations in the PC world. As part of this campaign, it was our aim to drive awareness for the AI PC category not just for Intel, but for the overall ecosystem. This unique opportunity allowed us to successfully reach out to the right target groups at the right time aligned to festive buying season.”
