customers to use a unique AI powered microsite to craft their own firecracker-inspired packaging of their favourite Burger King product
Mumbai:This Diwali, Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains in India, is set to bring an absolute dhamaka with an extremely exciting and unique campaign designed to engage its customers like never before. Each product of Burger King is a flavour bomb. A cracker of flavours, which gives taste explosions in mouth. Burger King India has decided to let guests create their own personalized patakha packaging for its iconic flavour patakhas. Burger King India has incorporated advance AI solutions and has given it in the hands of our guests. To celebrate these taste bombs and flavour explosions, Burger King this Diwali is launching #BurgerKingSwaadKaPatakha, the first-of-its-kind activity, promising to bring creativity and fun this festive season while giving a Free Whopper.
The #BurgerKingSwaadKaPatakha campaign invites guests to visit a dedicated microsite, where they can select their favourite product from six popular Burger King products and pair them with six types of firecrackers. Using advanced AI technology, the microsite will allow users to create their personalized dhamaka packaging design by combining the chosen product and firecracker. Once created, participants can share their unique packaging designs on Instagram and other platforms showcasing their creativity to the world. By tagging Burger King India and using the hashtag #BurgerKingSwaadKaPatakha they will also get a Free Whopper. The campaign merges the spirit of Diwali with the fun and innovation that Burger King India is known for, whist creating a memorable experience.
Speaking about this campaign, Kapil Grover, Chief Marketing Officer of Burger King India, commented on the launch: “At Burger King, we constantly push the envelope to enhance customer engagement. Our guests enjoy the amazing tastes of Burger King products which leave a burst of flavours in their mouth. To showcase our Burger King flavours in the most unique manner the agency crafted the #BurgerKingSwaadKaPatakha campaign. By leveraging advanced AI technology, we’re giving our guests a unique opportunity to engage with our brand in a fun and interactive way. Burger King has always been a technology first brand. From hacking real time IPL moments to now an AI driven Diwali. This initiative not only celebrates the festive spirit but also allows our customers to design something personal and exciting, creating memorable experiences with Burger King.”
“Burger King has always pushed the envelope when it comes to innovation and creativity. Since Diwali is all about togetherness, what better way to celebrate it than by inviting our fans to create their own patakhas with a fun AI twist to the whole experience? The campaign perfectly fuses culture and technology and is, above all else, a celebration of taste,” said Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India.
The campaign kicks off with teasers on Instagram from October 28th, followed by the unveiling of packaging designs through six posts from October 28th to November 1st. Customers can participate by creating and sharing their packaging designs across social media platforms and get a Free Whopper. This festive season, Burger King India is combining tradition with innovation to offer a delightful experience that brings the joy of Diwali closer to its customers.
CREDITS:
Anupama Ramaswamy, Joint MD & Chief Creative Officer
John Thangaraj, Chief Strategy officer
Kundan Joshee, Managing Director
Creative:
Aditya Sunilkumar, Executive Creative Director
Sushmita Pedaprolu, Associate Creative Director- Copy
Amarttya Majumdar – Associate Creative Director- Art
Swapnay Saudagar – Creative Group Head – Art
Tanmay Terse – Associate Creative Director – Art
Atul Jadhav – Associate Creative Director – Art
Shivangi Choudhury, Copy Supervisor
Nikki Hazara, Senior Copywriter
Brand Planning:
Jahan Nargolwala – AVP Planning & Strategy
Nidhi Dave – Brand Planner
Media:
Rahul Kalra, Lead – Account Management Digital
Khushali Valia, Group Head Performance Marketing
Swati Jain, Manager- Biddable Media
Zill Gogri, Manager- Media Planning
Account Management:
Rajeshwari Nair, Senior Vice President, Head- West
Jatin Karir, Account Director
Neeraj Vyasan, Senior Account Executive
Microsite – http://burgerkingswaadkapatakha.com/