Tamil Nadu, 26th November 2024: My VKC stores the Exclusive Brand Outlet chain by India’s VKC, India’s leading lifestyle corporate house opens the 11th store at Walajapet in Tamil Nadu. The 11th store is a landmark achievement for a company that has operated the traditional distribution network model for the last 40 years.
Including the India’s VKC store at Calicut, Kerala, India’s VKC has completed the landmark 12 stores in 9 months.
The new My VKC EBO model was developed by India’s VKC to reach its loyal customers in the depths of India’s villages and smaller towns. India’s VKC footwear brands have been serving its customers by delivering products that deliver long lasting products at honest pricing since 1984.
Celebrating its 40th anniversary this year, the footwear division of India’s VKC steered into a new direction by deciding to bring in contemporary fashion from across the world to its customers at affordable prices in the Asian market.
“I am extremely pleased to inaugurate the 11th My VKC store at Tamil Nadu. The idea of My VKC store is to bring in global footwear fashion in real time to the villages and towns in India. We do not consider My VKC stores as just any other brand store in the country. We have a different vision. We consider it as a movement to bring the best in the world to all the neighbourhoods of India. This is a movement to spread equality and to help humanity enjoy the best,” said VKC Razak, Managing Director, VKC Group.
Majority of the MY VKC franchisees are opened by entrepreneurs who have been in the footwear industry for many years. This establishes the trust embodied by India’s VKC and its brands in the minds of businessmen across the spectrum. India’s VKC is open to adding more My VKC stores in different parts of Tamil Nadu and India through its low investment franchisee model.
My VKC stores cater to all age groups through contemporary fashion in every segment – Girls, Women, Youth, Men, and Children. Apart from every occasion fashion, the store also celebrates Sporty Fashion, Festival Fashion, Wedding Fashion, Office Fashion and Youth Fashion. The store also showcases healthcare footwear through its unique Ocare brand under its power brand VKC Debon.
My VKC stores celebrate over a 1000+ models on a weekly rotation through the six power brands of India’s VKC, namely VKC Pride, VKC Debon, GoodSpot, Eezy, Debongo and Ja.May.Ka.
Every power brand of India’s VKC has a unique positioning. VKC Pride is India’s Hard Working Fashion Footwear, VKC Debon is The New Complete Fashion Brand and celebrates the complete range of categories in footwear, GoodSpot is The Classy Premium Brand for special occasions, Eezy is the Home & Office wear with India’s first Eezy-Tech Technology pioneered by India’s VKC for introducing SuperSoft PU Footwear, Debongo is India’s first sporty fashion brand and Ja.May.Ka is the new Hawai showcasing the fun wear category.
The legend of Indian cinema Sri. Amitabh Bachchan endorses all brands of India’s VKC. With VKC brands, the legend was endorsing any brand in the footwear industry in his long career of over 50 years.
My VKC stores are open to new franchise enquiries from all parts of India.
About India’s VKC
India’s VKC, established in 1984, is a prominent conglomerate renowned for its extensive presence in the retail and lifestyle segments of the footwear industry. Globally recognized for delivering durable footwear, honest pricing, and a diverse range of over 1,000 designs, VKC embodies its brand mantra, “Celebrate Hard Work”. The company is committed to serving hardworking, style-conscious consumers with products that blend functionality and fashion. Its portfolio features six flagship brands—VKC Pride, VKC Debon, GoodSpot, Eezy, Ja.May.Ka, and Debongoo—each setting new benchmarks in the footwear market.