NueGo’s marketing campaigns emphasize women’s safety, empowerment, and an enhanced guest experience
Mumbai: Ensuring safe travel for women remains a critical priority in India, especially for those journeying alone. From bustling metropolitan areas like Delhi, Bangalore, and Chennai to growing cities such as Bhopal and Agra, many women continue to express concerns about their safety while traveling. This is particularly evident during intercity journeys, highlighting the urgent need for transportation options that prioritize passenger security.
Recognizing this need, NueGo, a leader in the intercity bus travel sector, is placing women’s safety at the forefront of its mission. Operating across more than 150 cities in India, NueGo is revolutionizing the travel experience for women by implementing an extensive range of safety measures, including a 24/7 dedicated women’s helpline (1800 267 3366), high-definition CCTV surveillance, real-time GPS tracking, and mandatory driver Breathalyzer tests. NueGo’s staff undergo rigorous training, and its Driver Monitoring System ensures accountability and safety. Reserved seating for women is also available, featuring the PINK seat option, where female passengers are seated exclusively next to other women for added comfort. The buses offer clean and hygienic mid-point stops, supported by a 24×7 Command Control Centre, empowering women to travel with confidence.
NueGo’s marketing campaigns emphasize women’s safety, empowerment, and an enhanced guest experience. The #UnloadYourWorries campaign highlights NueGo’s dedication to addressing women’s safety concerns through its comprehensive safety measures. The ‘Breaking Barriers with NueGo’ campaign on National Girl Child Day celebrated the achievements of women coach captains and cabin hosts, challenging stereotypes in traditionally male-dominated roles. NueGo has also undertaken guest-centric campaigns, including sports collaborations with the Haryana Steelers Kabaddi team and Delhi Capitals, movie tie-ups offering travel discounts, and services like fares starting from ₹499 with food boxes on select routes—all designed to enhance the travel experience, promote gender equality, and build emotional connections with its guests.
By addressing the long-standing challenges faced by women travelers, NueGo is promoting greater mobility and independence for women across the country. As the company continues to expand its services, it sets a powerful example for the transportation industry, proving that safe and comfortable travel for women is both possible and essential for building a more inclusive society.
