Times Now registered 40% market share on Counting Day and Counting Time, setting the benchmark in unparalleled election coverage
Mumbai: Times Now, India’s leading English news channel, emerged as the #1 choice of viewers for the 2024 Maharashtra and Jharkhand Assembly Elections during the counting week with 38% market share, reaffirming its position as India’s Election News Headquarters (Source: BARC| Megacities| NCCS AB 22-50|Wk.48 2024). During Counting Week prime time, Times Now cemented its position as the undisputed leader with a commanding 35% viewership share (Source: BARC | Megacities | NCCS AB 22-50 | WD 2000-2300 hrs), driven by flagship shows India Upfront and The Newshour, offering comprehensive and insightful election news programming.
On Counting Day (November 23), Times Now dominated the electoral landscape with 40% market share, surpassing its competitors (Source: BARC| Megacities| NCCS AB 22-50|23rd Nov 2024). Helmed by seasoned journalists, Times Now set the benchmark in election coverage with exclusive insights, live on-ground updates, and real-time analysis, ensuring viewers stayed engaged and informed throughout the counting day.
On Exit Poll Day, Times Now continued its winning streak, emerging as the genre leader with an unmatched 48% viewership share (Source: BARC| Megacities| NCCS AB 22-50|20th Nov 1700-2300hrs). Election Week Shares – Wk.48 2024
| Channel | Shares |
| Times Now | 38% |
| Republic TV | 19% |
| CNN News18 | 22% |
| India Today Television | 9% |
| Mirror Now | 6% |
| WION(v) | 5% |
| BBC News | 1% |
| NDTV 24×7 | 1% |
Source: BARC| Megacities| NCCS AB 22-50|Wk.48 2024
Viewership Shares – Weekday Prime Time (2000-2300 hrs.) – Wk.48 2024
| Channel | Shares |
| Times Now | 35% |
| Republic TV | 28% |
| CNN News18 | 19% |
| India Today Television | 10% |
| Mirror Now | 4% |
| WION(v) | 2% |
| BBC News | 1% |
| NDTV 24×7 | 1% |
Source: BARC| Megacities| NCCS AB 22-50|WD 2000-2300hrs
Counting Day Shares – Wk.48 2024
| Channel | Shares |
| Times Now | 40% |
| Republic TV | 17% |
| CNN News18 | 26% |
| India Today Television | 8% |
| Mirror Now | 4% |
| WION(v) | 4% |
| BBC News | 1% |
| NDTV 24×7 | 1% |
Source: BARC| Megacities| NCCS AB 22-50|23rd Nov 2024
Exit Polls – 20th Nov. 5pm – 11pm
| Channel | Shares |
| Times Now | 48% |
| Republic TV | 13% |
| CNN News18 | 19% |
| India Today Television | 7% |
| Mirror Now | 4% |
| WION(v) | 8% |
| BBC News | 1% |
| NDTV 24×7 | 0% |
Source: BARC| Megacities| NCCS AB 22-50|20th Nov 1700-2300hrs