In a new campaign, Indian model and actress shares the Edelweiss morning routine for a skin that looks stronger, smoother, plumper, fresher and bouncier .
Mumbai: The Body Shop brings the strength of the natural world to your skin with its most-loved Edelweiss skin care range. Edelweiss flowers thrive in the harsh conditions of the Swiss Alps, thanks to their natural antioxidant, leontopodic acid, which helps them to protect and repair themselves. In fact, edelweiss extract has 43% more antioxidant power than retinol2. Much like the flower’s power in nature, the Edelweiss skin care range leaves skin looking and feeling stronger, smoother, plumper, fresher and bouncier1
In this new digital film, Diana presents the simple, yet effective Edelweiss based morning skin care routine. For a fresh-faced, post-lie- in, pre-commute, healthy-looking glow in no time follow these steps:
- First up, have a good cleanse with The Body Shop’s Edelweiss Cleansing Concentrate. This will help wash away all that grime, pollution and makeup, so your serum works even more effectively.
- Squeeze 2-3 drops of the Edelweiss Serum Concentrate into your hand and gently massage into cleansed skin every morning (and night too!).
- Give it a few seconds to sink in before slathering on the Edelweiss Smoothing Day Cream to lock in moisture and help protect skin from pollution.
Ms. Harmeet Singh – Chief Brand of Marketing, Product, & Digital, at The Body Shop Asia South commented, “The Body Shop’s edelweiss extract is harvested by a team of passionate experts in the Swiss Alps. These specialist growers responsibly source, manage and organically cultivate the edelweiss flowers, ensuring the highest quality extract is concentrated within the formulation. We are delighted to collaborate with Diana Penty to highlight this fantastic ingredient, the beauty industry’s best-kept secret, with 43% more antioxidant power than retinol2!”
Diana Penty, said “Caring for my skin is an essential part of my daily routine. The Body Shop’s most-loved Edelweiss Skincare range not only helps to protect my skin from pollution but also helps it look and feel stronger and smoother. This collection combines vegan ingredients with effective results, offering a perfect mix of self-care and ethical beauty.”
So, what are you waiting for? Show some self-love and indulge in the skincare regime with the Edelweiss Range.
