Unlocking Potential: New Campaign ‘Champion ka Syllabus’ by Scarecrow M&C Saatchi
Mumbai: Established in 2003, Sportz Village is India’s largest sports organisation with a mission to get 100 million children to play and become champions in life. Sportz Village partners with schools across India, providing structured sports and physical education programs, as well as pathways for sporting excellence for talented student-athletes. As a pioneer, the organization focuses on improving the health and well-being of children through the power of sports, aiming to create champions both on and off the field.
The Campaign
Conceptualized by Scarecrow M&C Saatchi, the campaign is based on the premise that ‘Champions are not born; they are created in schools.’
The film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports. It highlights how the syllabus for becoming a champion is rigorous; how every day is a new exam, every failure a new lesson, and every challenge a new opportunity.
The campaign highlights that the challenges faced in sports mirror those faced in life, and how the right training, curriculum, and preparation help create champions, not just in sports but also in life.
Saumil Majumdar, CEO & MD, Sportz Village, “Sportz Village celebrated its 21st birthday on 31st August. This was an important milestone in our mission of getting 100 million kids to play & creating champions in life.
In the last 21 years, our programs have touched the lives of over 60 lakh children & youth from more than 18000 private & public schools across 22 states in India. We have partnered with over 100 brands & corporates, sports academies, federations & leagues as well as Governments, who believe in the power of sport in building healthier, happier, and more connected communities.
On our 21st birthday, happy to share our biggest campaign till date – Creating Champions In Life.”
The campaign reiterates two focal points. One is that sport is key to a child’s learning and development, imparting life skills that makes you a champion in life. Second, is to address the larger goal of broadening the talent pool for India for the 2036 Olympics. Sportz Village has a systematic pathway to identify promising student athletes and groom them, in order to build an army of student-athletes who will win medals for India.
Speaking of the campaign, Raghu Bhat, Co-founder, Scarecrow M&C Saatchi said, “We wanted to show a schools’ role in creating a champion, in an interesting manner. Hence the creative idea of ‘Champion ka Syllabus’ was developed. The visuals combined with the voiceover, which is is laden with insights and life observations, makes it highly watchable.”
Kapil Tammal, National Creative Director at Scarecrow M&C Saatchi, added, “With this campaign, we aim to encourage children in schools to go beyond viewing sports as just a hobby. For India to shine on the global stage, including the Olympics, this journey must start in our schools. While academics are prioritized, sports often take a back seat. When pursued with the right guidance and support, sports can unlock a child’s full potential, transforming their future in remarkable ways.”
Credits:
Client: Sportz Village
Client team: Saumil Majumudar, Upma Jain, Nishant Parvataneni
Agency: Scarecrow M&C Saatchi
Creative team: Kunal Parkar, Kapil Tammal, Narendra Naik, Shivani Sule
Production house – Puppet Pictures
Director – Naren Multani
Producer – Hozefa Alibhai
DOP – Prabhu Mohanty
Casting – Girish Jamdhade
Post Production – Splice Studioz
Offline editor – Vipin Yadav
Music Director – Gavin Pereira
Link to the film:
https://www.youtube.com/watch?v=wBkLWkv7nZY