Managing $60B+ in media investments, WPP Media supports 75% of the world’s top advertisers across 80+ markets.
Mumbai: WPP, the global leader in marketing and communications, has announced the launch of WPP Media, an AI-powered media company, marking a significant strategic rebranding. WPP Media replaces GroupM as the name of WPP’s global media operations.
Managing over $60 billion in annual media investments and operating in more than 80 markets, WPP Media partners with over 75% of the world’s top advertisers. Its core media agencies — Mindshare, Wavemaker, and EssenceMediacom — will continue to operate as distinct brands under the WPP Media umbrella, delivering dedicated teams to clients while leveraging shared capabilities, technologies, and support systems.
WPP Media is deeply integrated into WPP’s broader global network through WPP Open — the company’s AI-enabled marketing platform. WPP Open connects creative, production, data, commerce, and personalized media delivery into a unified system. The platform is backed by £300 million in annual investment and partnerships with leading AI companies.
With a fully integrated offering, WPP Media empowers clients to align media, data, and production strategies, enabling the orchestration of owned, earned, shared, and paid media for personalization at scale.
Brian Lesser, CEO of WPP Media, stated: “Consumers expect advertising to be relevant and experiences to be seamless — a trend only accelerating in the AI age. WPP Media is designed for a world where media is omnipresent. By investing in our AI-driven solutions, integrating data and technology, and future-proofing our talent, we’re helping clients stay ahead of shifting consumer behaviors and tap into AI’s vast growth potential.”
Mark Read, CEO of WPP, added: “WPP is uniquely positioned to be the leading marketing partner in the AI era, where talent and technology converge. The transition from GroupM to WPP Media is part of our ongoing strategy to simplify and integrate our offering. GroupM was built for an era of media scale — WPP Media represents the future, where AI, data, and integrated solutions drive marketing.”
He continued, “Our vision is marketing powered by data, led by connected teams, and rich in opportunity for our clients.”
This announcement coincides with the launch of WPP’s new cross-channel B2B campaign targeting business leaders and senior marketers. The campaign highlights WPP’s AI leadership, integrated approach, and the advanced capabilities of the WPP Open platform.
