Aadat Badlo” highlights how a simple change in your online shopping habits can lead to significant savings.
Mumbai: CashKaro has launched a new ad campaign, “Aadat Badlo” aimed at encouraging consumers to adopt a more rewarding approach to online shopping. The campaign seeks to address a significant shift in consumer behavior by urging users to incorporate CashKaro into their shopping routine, allowing them to maximize savings with minimal effort.
CashKaro has launched three ad films as part of this campaign, creatively designed to engage the audience with catchy jingles and relatable scenarios. Each ad uses different examples to illustrate a key point: while shopping directly on popular online sites might offer some discounts, shopping via CashKaro to shop on those same sites will help you get the same products for even less. The ads clearly showcase how shopping via CashKaro on popular platforms like Amazon, Flipkart, Myntra, and Nykaa can result in substantial savings, even beyond the discounts offered by these online retailers. This makes the campaign name, “Aadat Badlo,” which means “change your habits,” a perfect fit. The slogan, “Pehle CashKaro, Phir ShopKaro,” encapsulates this new shopping habit that the campaign promotes.
Swati Bhargava, Co-Founder of CashKaro said, “We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. It’s very simple, go via CashKaro to your favorite brand, shop & pay on their site, just how we normally do & we give you cashback on your total order value. We have paid out ₹1000 crores in cashback & the potential for savings is limitless.”
To date, CashKaro has paid out over ₹1000 crores in cashback to users who have adopted this smart shopping habit. An additional wow factor here is that this cashback is real money that one can transfer to their bank account or redeem as an Amazon Pay balance or Flipkart gift card. This success underscores the potential for every shopper to benefit from a slight adjustment in their online shopping routine.
The brand launches the campaign right around the festive shopping season to spread awareness around how the Indian online shopper can save more money by incorporating CashKaro into their shopping journey.
Ishan Agarwal, Director- Brand and Creatives, at CashKaro said, “Discount plus cashback is the perfect recipe to maximize savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach. CashKaro is like your secret weapon for maximizing savings on everything from beauty and fashion to electronics. It’s not just about discounts only; it’s about smarter shopping habits that benefit everyone.”
● – https://youtu.be/QTCsFJczlZk?si=PjJrMAigqbZccEdS
● https://youtu.be/s_Xy4zrlD-U?si=TArumiIpQVu0SZuz
● https://youtu.be/seIZO4-VOGY?si=2DNDIsdeThp8AyHG