A record-breaking achievement with more than 100 Crores in transactions during the first six days of the sales period
Mumbai: As the festive season unfolds in India, Admitad, India’s leading partner network, amplifies the shopping excitement with unparalleled offers and record-breaking deals. In six days of the Amazon Great Indian Festival, Flipkart Big Billion Day, Myntra Big Fashion Festival and Ajio All Stars Sale witnessed a remarkable increase in online transactions, showcasing a growing trend among shoppers, keen to maximize their savings through the platform.
Admitad has observed a record-breaking achievement with more than 100 Crores in transactions during the first six days of the sales period. This impressive surge not only emphasizes the festive sale’s enthusiasm among consumers but also reflects the increasing trust placed in Admitad by advertisers and publishers. The network also recorded more than two lakhs orders in the same period. Top players included Ajio, Cleartrip, Flipkart and Myntra amounting to more than 50% of the total sales.
Consumers were seen utilizing different models of savings like mobile app offers, loyalty programs, coupons, price comparison websites and affiliate stores to save some extra amount and take benefits of different exclusive offers.
Speaking on this, Neha Kulwal, Managing Director, APAC & India, Mitgo, says, “It is encouraging to achieve these figures in just the first few days of the sale. We have crossed the sales of more than 100 Crores of GMV and 2 lakhs of order. This is a testament of the trust put in by consumers as well as advertisers in our network. This gives a morale boost to our team and a vision to achieve even higher targets in the future. We would like to thank everyone who has supported us in achieving this milestone.”
E-commerce platforms like Amazon, Flipkart, Myntra, and Ajio have reported a remarkable 20% increase in order volumes and a 24% rise in gross merchandise value (GMV) compared to the same period last year. This year, the popular categories were fashion, electronics, travel and makeup products. This surge not only underscores the excitement around the festive season but also highlights the growing consumer confidence in online shopping platforms and exclusive offers and coupons.
