Campaign tagline “Think Cladding, Think Alstone” highlights innovation, durability, and aspirational design appeal
National, September 2025 – Alstone, a pioneer in premium exterior cladding solutions, has unveiled its latest television commercial (TVC) featuring Bollywood star Kartik Aaryan. The campaign, anchored by the tagline “Think Cladding, Think Alstone,” underscores the brand’s commitment to offering innovative and durable cladding solutions while appealing to architects, designers, and homeowners alike.
The TVC presents Kartik Aaryan in a humorous and relatable monologue where he confesses his “problem” — an inability to leave his home because of its stunning aesthetic appeal, made possible by Alstone’s premium cladding. Through his narration, Aaryan highlights the brand’s hallmark qualities of being classy, premium, stylish, and exceptionally durable.
Commenting on the launch, Mr. Sumit Gupta, Managing Director, Alstone, said: “This campaign reflects our brand’s evolution and unwavering commitment to customers. Kartik Aaryan was chosen as our brand ambassador because his vibrant persona aligns with our vision. His portrayal of a homeowner in love with his home will strike a chord with millions, positioning cladding as more than just material—it’s an integral part of architectural storytelling.”
Expanding on the campaign’s strategy, Mr. Pankaj Malhotra, Vice President – Sales & Marketing, Alstone, added: “We wanted a campaign that is memorable and relatable. Kartik Aaryan’s ability to engage audiences made him the perfect choice. With the tagline ‘Think Cladding, Think Alstone,’ we aim to establish Alstone as the first choice for cladding solutions, building stronger brand recall and preference in the market.”
The campaign is supported by a 360-degree rollout across digital, print, and out-of-home platforms. By broadening its narrative beyond the professional construction sector, Alstone positions its cladding not only as protective and functional but also as a transformative element that enhances homes and personal spaces where memories are made.
About Alstone
Alstone is a leading brand in premium exterior cladding solutions, recognized for its innovative products, superior durability, and stylish designs. With a strong focus on quality and customer trust, Alstone continues to redefine architectural possibilities, offering solutions that combine aesthetics with long-lasting performance.
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