Winning across Gaming, Tech, and E-Commerce, POKKT-powered campaigns led the charge in digital innovation.
Mumbai: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its mobile marketing platform, POKKT, was central to multiple award-winning campaigns at the Festival of Media Global Awards 2025. The celebrated initiatives includes Mindshare’s win for Gold Award for Best Use of Gaming for Domex (Unilever), Gold for Best Use of Online featuring the cross-brand “Gaming Boosts Laundry” campaign with Wheel, Rin, and Surf Excel, and a Bronze Award for Best Use of Gaming with the Laundry Brands initiative.
These recognitions highlight a significant industry shift that the company has been championing across Asian markets: the transformation of traditional advertising into interactive experiences that consumers actively choose to engage with. These campaigns, and more, showcase the impact of POKKT in creating meaningful connections between brands and audiences.
POKKT specializes in non-disruptive gaming integrations that respect the user experience while delivering measurable business outcomes. This methodology balances creativity with performance by embedding brand messages within gaming environments where consumers are already receptive, using game mechanics to foster positive associations, and capturing meaningful interaction data that transcends traditional metrics.
What makes these award-winning initiatives particularly noteworthy is their ability to transform traditionally low-engagement categories like home and personal care into interactive experiences that captivate diverse audiences. By turning routine product education into moments of discovery and delight, these brands haven’t just communicated their value – they’ve allowed consumers to experience it firsthand through play.
As digital behaviors continue to evolve and attention becomes increasingly fragmented, AnyMind’s longstanding technology and expertise position the company at the forefront of engagement-first advertising strategies. For forward-thinking brands, the message emerging from these awards is clear: in a world where attention is the ultimate currency, creating moments of meaningful play isn’t just an engagement tactic; it’s the foundation of effective digital communication.