Strategic collaboration aims to craft enduring narratives for premium and ultra-luxury bath solutions, blending global design with Indian sensibilities.
Mumbai, June 20, 2025: Aqua Plumbings Pvt. Ltd., a pioneer in design-led, quality-focused bath solutions, has announced a strategic partnership with Ogilvy, one of India’s leading creative agencies and part of the WPP Group. This collaboration seeks to reshape the positioning of luxury and ultra-luxury bathware brands in India through distinctive storytelling and long-term brand building.
Aqua Plumbings’ portfolio features two signature brands:
Plumber Bathware: Renowned for its blend of design, performance, and water efficiency, Plumber offers a comprehensive range of taps, showers, and accessories. Its innovative offerings include motor-driven, sensor-controlled fittings that champion sustainability and smart living.
Aquini: Aqua Plumbings’ ultra-luxury line, Aquini, stands apart for its design craftsmanship and premium materials, delivering curated sanitaryware and faucets for customers who value precision and elegance.
Rooted in European design standards and committed to exceptional customer experience, Aqua Plumbings has carved a niche for blending global design principles with Indian sensibilities.
Sudhir Chaudhary, Executive Director of Aqua Plumbings Pvt. Ltd., commented: “At Aqua Plumbings, we have always focused on quality, innovation, and understanding our customers’ evolving aspirations. Partnering with Ogilvy allows us to amplify that story—with clarity, creativity, and consistency.”
Prakash Nair, President & Head of Office – Ogilvy Delhi (North), added: “This partnership brings together two companies united by a shared belief in craft—whether in product or communication. We’re thrilled to collaborate with Aqua Plumbings in building a brand presence that is both culturally resonant and category-defining.”
The alliance will focus on creating meaningful narratives that elevate how the bathware category is experienced in India—through elegant, enduring, and thoughtfully crafted campaigns.
About Aqua Plumbings Pvt. Ltd.
Founded in 1995, Aqua Plumbings Pvt. Ltd. is a leader in premium bathware solutions in India. The company’s two brands—Plumber (luxury) and Aquini (ultra-luxury)—exemplify European design standards, water conservation, and customer-centric innovation. Aqua Plumbings continues to deliver durable, stylish, and eco-friendly bathroom fittings across India, ensuring world-class quality and service.
About Ogilvy
Ogilvy, a WPP company, has been shaping brands through iconic, culture-defining ideas for over 75 years. With Borderless Creativity, it integrates advertising, PR, design, consulting, and health expertise, delivering impact across 120+ offices in 90 countries. Recognized by WARC as the #1 global agency network for creative excellence, Ogilvy drives value for clients and communities worldwide.
