With 19 years of diverse experience, Chauhan to spearhead integrated brand growth and category leadership for the premium family footwear brand
New Delhi, July 16, 2025:Asian Footwear Pvt. Ltd., one of India’s most trusted premium-quality family footwear brands, has announced the appointment of Abhishek Singh Chauhan as Lead – Brand Marketing & Communication. This strategic hire aims to strengthen the brand’s marketing leadership and accelerate its growth trajectory across India’s expanding footwear market.
With over 19 years of high-impact experience, Chauhan brings a unique blend of expertise spanning media, advertising, brand strategy, digital transformation, and content production. His career journey includes five years in media and advertising agencies, six years in content leadership roles at content production houses and GroupM/WPP Media agencies, and over seven years leading brand growth on the client side, where he delivered standout results, including 121% revenue growth at one brand and 32% at another, even as competitors experienced flat or negative growth.
Commenting on his new role, Abhishek Singh Chauhan said:
“I am excited to join the dynamic team at Asian Footwears, a brand that is walking with India—literally and metaphorically. The ambition here is bold, the legacy is strong, and the potential is immense. My goal is to integrate storytelling, digital intelligence, and purpose-driven marketing to create lasting consumer love and category leadership.”
Chauhan has successfully delivered 300+ content projects, multiple national campaigns, TVCs, documentaries, and product launches. His cross-functional leadership spans pan-India media strategies, AI-enabled marketing automation, and digital innovations, aligning seamlessly with Asian Footwear’s vision to expand further into metros as well as emerging Bharat markets.
An alumnus of IIM Ahmedabad (MDP) and an MBA in Marketing, Chauhan also holds certifications in film marketing from Cannes, France. He has previously held senior leadership positions at Dorset Industries, Ozone Group, Team Airtel & Essence (GroupM), and Ogilvy, managing marquee campaigns for brands like Airtel, Zee5, Hyundai, and Mankind Pharma.
About Asian Footwear
Headquartered in Delhi, Asian Footwear is one of India’s most trusted family footwear brands. ISO 9001-2008 certified, the company offers a comprehensive range of shoes, sandals, and lifestyle footwear crafted across EVA, Phylon/TPR, PU, and PVC categories. With 12 state-of-the-art manufacturing facilities, a distribution network of 250+ distributors, and presence in 25,000+ retail outlets nationwide, the brand also maintains a strong digital footprint through major e-commerce platforms like Amazon and Flipkart, supporting the active lifestyles of millions of Indian consumers.
