The campaign is a nod to today’s digitally savvy, price-conscious travellers who are no longer swayed by traditional banking promises....

inDrive empowers riders with fare negotiation, safety, and fairness — redefining urban mobility. Mumbai: inDrive, the global mobility and urban services...

As artificial intelligence reshapes the way consumers find and interact with content, traditional SEO methods are fast becoming obsolete. Mumbai: In...

Globally, opinion trading is regulated either as a financial instrument, or under gambling laws. Mumbai: The Advertising Standards Council of India...

The new packaging brings together ease of use, fun, and creativity, making crafting more convenient, cleaner, and even more exciting...

In parallel, there is growing recognition of skill-based platforms as legitimate forms of intellectual engagement. Mumbai: In a significant development for...

As Indian Cinema’s brightest stepped onto the iconic purple carpet, turning the venue into a living, breathing scene from a dream sequence....

It is an investment that is being made in the future of the marcom industry. Mumbai: The Advertising Council of India...

Maidaan Saaf showcases how public-private partnerships can enable large-scale behavioral change. Mumbai: Coca-Cola India’s landmark ‘Maidaan Saaf’ campaign, which helped reimagine waste management...

News Genre peaked and accounted for 16% of TV Viewership during the three critical days (7th, 8th, 9th May 2025) as...