Crafted by BrandMusiq and based on the BLR Anthem by Grammy® winner Ricky Kej, the new sonic identity brings emotion, culture, and memory to the airport experience
Mumbai, August 4, 2025: Kempegowda International Airport Bengaluru (BLR Airport) has unveiled its official sonic identity, Rhythm of BLR, as part of its commitment to reimagining the travel experience with emotional depth and cultural resonance. Developed in collaboration with BrandMusiq, India’s leading sonic branding agency, the identity forms a key element of the airport’s Feels Like BLR initiative, which aims to transform the airport into a space that connects with travellers at a personal level.
At the heart of this sonic expression is the BLR Anthem, composed by three-time Grammy® Award-winner and Padma Shri Ricky Kej. Drawing on both traditional and global influences, Rhythm of BLR blends Carnatic instrumentation such as the mandolin and mridangam with Western acoustic and electric guitars, piano, and a sing-along chorus, creating a soundscape that is simultaneously rooted and modern.
Hari Marar, Managing Director & CEO of Bangalore International Airport Ltd (BIAL), said,
“Every journey begins and ends with emotions. ‘Rhythm of BLR’ is a sonic extension of Bengaluru’s warmth and soul — a musical embrace that welcomes you, comforts you, and becomes a part of your journey. More than a sound, it is a sensory signature of the BLR experience.”
The sonic identity, referred to as a ‘Mogo’ (musical logo) by BrandMusiq, was created through an in-depth three-stage process that included immersion in the brand’s emotional and cultural narrative. Inspired by the Indian aesthetic framework of Navarasas, the sound captures Shringara (warmth), Veera (inspiration), and Hasya (delight) — qualities that define the BLR Airport experience.
Rajeev Raja, Founder & Soundsmith, BrandMusiq, noted,
“A strong sonic identity begins with emotional clarity. ‘Rhythm of BLR’ encapsulates the spirit of transformation, connection, and magic. It is not just heard — it is felt.”
Shalini Rao, Chief Marketing Officer, BIAL, added,
“Airports are emotional crossroads — places of reunion, departure, anticipation, and nostalgia. With ‘Rhythm of BLR’, we aim to offer a familiar thread of comfort and joy through sound. We hope this melody becomes a part of travellers’ lasting memories of Bengaluru.”
The launch of Rhythm of BLR adds to a series of sensory enhancements at the airport, including curated art installations, a signature fragrance, and now a sonic identity that will be heard at key “earpoints” throughout the terminal. Together, these elements reinforce BIAL’s vision of making BLR Airport a space that reflects Bengaluru’s vibrant culture, inclusivity, and warmth.
As Rhythm of BLR echoes through the airport’s spaces, it becomes more than just a tune — it becomes a sense of place, a moment of recognition, and a note of belonging.
