This Rakhi, boAt’s festive film blends sibling drama and fast delivery with Blinkit to spotlight the ultimate last-minute gift hack
New Delhi | August 4, 2025: In a bold and hilarious take on Raksha Bandhan chaos, boAt, India’s leading audio and wearables brand, has launched a quirky new festive campaign in collaboration with Blinkit. Titled “The Circle of Shaq”, the short film brings together sibling drama, fast delivery, and the perfect boAt gift—delivered in just 10 minutes.
Set against the backdrop of a desi breakfast table on the verge of implosion, the film kicks off with a classic dad interrogation: “Gaadi pe scratch. Who’s responsible?” What follows is a comedy of accusations with a cast of eccentric characters—a dramatic Dadi, a sassy house help, a clueless brother in a “traitor” costume, and Toofy, the family dog, who might or might not be the real culprit.
But the real tension brews when the sister steps in—armed with secrets and a sharp memory. As she prepares to unleash the ultimate sibling truth bomb, the brother makes a desperate move: he orders boAt products on Blinkit. Within minutes, a Blinkit delivery agent springs from under the table—boAt gift in hand—just in time to save the day (and the brother’s secrets).
Packed with sharp one-liners like “He is spiralling, it’s Toofy” and “Main traitor hoti toh kaam chhod deti”, the film delivers a relatable, laugh-out-loud moment for every sibling. It also reinforces the message: when your sister knows all your secrets, only a thoughtful, premium gift will buy you peace—and fast delivery is your best friend.
A boAt spokesperson commented, “Raksha Bandhan is all about fun, fights, and forgiveness—and now, fast delivery. With Blinkit, we’re making sure brothers never run out of time or good gift ideas. boAt offers something for every kind of sibling, and this campaign is our way of celebrating the real, unfiltered side of Rakhi.”
With this campaign, boAt positions itself not just as a popular audio brand but as the ultimate Rakhi lifesaver—ready to rescue you from last-minute sibling slip-ups, one 10-minute delivery at a time.
About boAt
Founded in 2016, boAt is one of India’s leading lifestyle consumer tech brands, offering a wide range of audio products, smart wearables, and accessories. Known for its youth-focused innovation and trendsetting designs, boAt continues to redefine the intersection of tech, music, and culture.
About Blinkit
Blinkit is India’s leading quick-commerce platform, delivering groceries, electronics, and lifestyle essentials—including boAt products—in just 10 minutes. Operating across major metros, Blinkit is transforming how India shops for daily needs.
This Rakhi don’t just gift, secure your secrets. Buy an Enigma Gem smartwatch, Nirvana Crystl TWS or Energyshroom Powerbank 331 from https://www.boat-lifestyle.com/ or Blinkit.
• Campaign video link: https://www.instagram.com/reel/DM7ct33T8cD/?igsh=MWVyOW9kOG80aXl1eA==