The outlet aims to offer an array of customisable and new-age treatments under one roof
Mumbai: Bodycraft, India’s legacy beauty and wellness chain, announced the opening of its 22nd clinic and salon in India—and its first in Dehradun. The outlet aims to offer an array of customisable and new-age treatments under one roof—catering to the growing beauty and wellness needs of a wide age demographic. The store was inaugurated by chief guesMr. Sunil Uniyal Gama, a BJP politician and Mayor of Dehradun.
Following a lucky streak with a string of successful outlet launches in cities like Bengaluru and Gurugram this year, in addition to further expansion plans up north and down south, pioneering beauty and wellness brand Bodycraft Clinic & Salon has finally made inroads into the hilly capital of Uttarakhand.
Spanning a sprawling 5,232 sq ft, the outlet offers an array of customisable and new-age services under one roof, catering to the growing beauty and wellness needs of a wide demographic. “The focus is to set the bar high and ensure our fully customisable services appeal to individuals of all ages. Whether you’re coming with a parent or teenager, our renewed focus lies on satisfying and catering to the diverse beauty and wellness interests of our customers. We have onboarded globally-trained and certified wellness experts and hair stylists, so patrons can expect a host of exciting services at the new outlet—from our signature spa and advanced facials to trendsetting nails and all things hair.” reveals Swati Gupta, Director & Head of Creative Development at Bodycraft Salons.
The legacy brand welcomed 2024 by introducing several new-age treatments to its roster across outlets, with the key focus being on Slimming, Hair Regrowth (QR 678), Skin Boosters (SkinVive and Profhilo), and Anti-Ageing (Dermal Fillers and Wrinkle Relaxers). As a reigning name in the beauty and wellness industry for the past 27 years and counting, Bodycraft was founded by stalwart visionary Manjul Gupta in 1997. The legacy beauty and wellness chain has spread its wings across India, with 22 clinics and salons currently, across geographies.
Speaking of the brand’s expectations from the outlet launch; Manjul Gupta, Founder and Director of Bodycraft Salons, believes the hilly capital of Uttarakhand throws open a wide gamut of possibilities for the grooming and wellness industry, “Dehradun seems to be on the cusp of turning cosmopolitan. There’s a young audience in this city, folks who understand and prioritise wellness. We want to tap into the market here, and fill the gap of a premium, luxurious clinic-salon in town, which is easily accessible to youngsters and the aged alike.”
Dr. Mikki Singh, Founder and Medical Director of Bodycraft Clinics, believes the brand’s personalised services will appeal to the city’s wellness-forward crowd. “Dehradun has hard water, so we’re confident that our hair services will garner love, and offer patrons the results they desire. Timely and quality treatments like IV Wellness Drips, Hydra-Medi Facials, Chemical Peels, Coolsculpting and the likes can make a world of difference to their overall well-being. We have some of the country’s best experts on board to ensure superlative quality in the services offered. While IV drips might be novel for the region, we’re seeing an incredible amount of interest!.”