The nationwide outreach initiative will engage one million students across 1,400 schools in 17 cities with inspiring campaigns led by beloved cartoon characters.
Mumbai, August 25, 2025: Cartoon Network and POGO have launched the 18th edition of their flagship School Contact Program (SCP), one of India’s largest school-based outreach initiatives, with a mission to instill values of kindness and sustainability among young students. This year’s edition is set to reach over one million students across 1,400 schools in 17 cities, spanning Tier 1 metros and Tier 2 hubs including Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Lucknow, Kanpur, and more.
Speaking about the milestone initiative, Tanaz Mehta, Head of Advertising Revenues, South Asia, Warner Bros. Discovery, said, “The 18th edition of the School Contact Program marks another milestone in our commitment towards shaping thoughtful, empowered citizens of tomorrow. With this year’s integrated rollout across schools, television, and digital platforms, we’re excited to offer partners a unique and purpose-driven way to connect with kids and families across India.”
The 2025 edition features two flagship campaigns designed to inspire and engage students:
POGO Heroes of Kindness: Returning this year, the campaign promotes empathy, compassion, and community building, featuring fan-favourite characters like Chhota Bheem, Little Singham, and Balram from Jay Jagannath. Each character models everyday acts of kindness, motivating children to incorporate similar values in their daily lives.
Cartoon Network Titans of Tomorrow: Focused on environmental stewardship, this initiative encourages students to adopt sustainable practices and become future change agents for a greener planet.
The programs are backed by a robust sponsorship lineup, reflecting the popularity and credibility of Warner Bros. Discovery’s kids’ networks. Cartoon Network Titans of Tomorrow is presented by Sunfeast Yippee Noodles, co-powered by Act II, Dettol, and Amazon India, with Shelcal Pro Kids Gummies as associate sponsor. POGO Heroes of Kindness is presented by Dark Fantasy, powered by Yellow Diamond, and supported by Meesho, Tata Soulful Ragi Bites, Ziggy Donut Cake, and Tedibar Ceramax as associate sponsors.
The rollout, which began in August, will continue in the coming weeks, bringing entertainment, joy, and meaningful lessons into classrooms across India.
About Warner Bros. Discovery Kids Networks:
Cartoon Network and POGO, under Warner Bros. Discovery, are among India’s most popular kids’ entertainment brands, known for combining engaging storytelling with impactful social messaging. Through initiatives like the School Contact Program, they continue to shape the next generation with values of kindness, inclusivity, and sustainability.