Inspired by motorsports and mechanical precision, the new collection marks Casio’s debut in premium automatic timepieces in India.
New Delhi, August 26, 2025: Casio India has announced its first-ever foray into automatic watches in the country with the launch of the EDIFICE EFK-100 series, expanding the brand’s celebrated motorsport-inspired line. Known for blending precision engineering with bold design, Casio’s EDIFICE collection now opens a new chapter by introducing mechanical mastery to Indian consumers.
The EFK-100 series debuts with five distinct models. Leading the collection is the EDIFICE EFK-100XPB-1A, featuring forged carbon in the dial and case—a material prized in high-end sports cars for its strength, lightweight profile, and striking aesthetics. The EFK-100CD-1A also incorporates forged carbon texture, while the EFK-100D-2A, 3A, and 7A recreate the dynamic appeal using advanced electroforming techniques. With prices starting at ₹25,995, the series offers Indian watch enthusiasts an entry point into the world of premium automatic timepieces that merge timeless craftsmanship with contemporary, motorsport-driven design.
Commenting on the milestone, Takuto Kimura, Managing Director, Casio India, said:
“The launch of our first automatic watch in India marks a landmark moment for Casio. As a Japanese brand with a long-standing legacy of innovation and craftsmanship, we are proud to introduce a timepiece that blends the automotive spirit of speed and intelligence with classical automatic watches. With this debut, we aim to inspire a new generation of Indian consumers who value the precision of automatic timekeeping, perfectly crafted for the fast-paced, high-performance lifestyle.”
Adding to the unveiling, Casio also offered a pre-launch preview of the EDIFICE ECB-2300, a next-generation multi-hand chronograph scheduled for release in December 2025. Drawing inspiration from motorsports, the ECB-2300 evolves EDIFICE’s SOSPENSIONE – Dual Layered Suspension armed design with a sleeker profile, Tough Solar technology, and Smartphone Link functionality. Positioned as the successor to the ECB-2200, the model reinforces EDIFICE’s commitment to its core ideology of “Speed & Intelligence.”
The New Delhi launch event featured keynote addresses by Takuto Kimura and Tadashi Kojima, Product Planning, Casio Computer Co., Japan, who provided insights into the EFK-100’s design and engineering while offering the first look at the upcoming ECB-2300.
About Casio India:
Casio India is a 100% subsidiary of Casio Computer Co., Ltd., Japan, a global leader in consumer electronics and business equipment solutions. Established in 1996, Casio India has built strong brand trust with products spanning timepieces, calculators, musical instruments, label printers, and more. The EDIFICE range continues to represent Casio’s spirit of precision, speed, and cutting-edge innovation.