Wok brings bold desi chinese flavours to new audiences through entertaining content
Mumbai: Chinese Wok, one of India’s leading QSR chains specializing in Chinese cuisine has collaborated with RVCJ Media for the Wrong Number Reboot. It joins as a co-sponsor, stepping into an exciting web series collaboration. This partnership is the latest in a series of strategic initiatives by Chinese Wok to expand its reach and deepen audience connections through innovative content and cross-media integrations
This collaboration seamlessly incorporates Chinese Wok into the storyline highlighting its trendy, youth-appealing cuisine and creating an authentic connection with the audience. Through its collaboration on Wrong Number Reboot, Chinese Wok aims to connect with today’s content-savvy audiences by aligning its brand with engaging and relatable digital entertainment
Aayush Agrawal, Founder of Lenexis Foodworks, shared his excitement for the partnership,
“We’re thrilled to collaborate with the creators of the series for Wrong Number Reboot. At Chinese Wok, we are constantly exploring new avenues to connect with our audience in meaningful ways. This partnership allows us to bring our brand to life in a unique setting, showcasing the essence of Chinese Wok in a format that’s fresh, engaging, and memorable. Our aim is to merge the appeal of digital entertainment with our love for Desi Chinese cuisine.”
This collaboration follows Chinese Wok’s first-ever movie integration with the blockbuster film Bhool Bhulaiyaa 3, where the brand connected with audiences by associating with the film’s beloved franchise and lead actor Kartik Aaryan. This campaign highlighted Chinese Wok’s signature flavours alongside the film’s excitement, using innovative integrations and even a custom Instagram filter, “Balance the Wok,” which lets users balance a virtual wok while collecting Desi Chinese ingredients, blending fun with the flavours that make Chinese Wok a favourite.
With these campaigns, Chinese Wok continues to build brand presence by merging the worlds of food and entertainment, creating memorable experiences that engage audiences across India.