Mumbai: On this International Women’s Day 2025, we celebrate the strength, resilience, and brilliance of women across the world. From breaking barriers to leading change, women continue to redefine possibilities and shape a future that is inclusive, diverse, and full of opportunity.
This year, let’s not just acknowledge their contributions but actively champion their voices, aspirations, and rights. Because when women rise, the world rises with them. Here’s to progress, equality, and an unstoppable future—driven by women, for everyone.
Hoopr is India’s first music licensing platform that is focused on solving a billion-dollar problem faced by content creators and businesses every day – discovering & licensing the right music for their videos! While Hoopr.ai is currently catering to the demand for licensed music, it will also be providing a massive opportunity for thousands of musicians to be able to monetize their music in a new way!
The company is looking to build tools and technologies that leverage data and consumer insights to provide intelligent recommendations, thereby making the search & discovery process super-efficient for its users
Meghna Mittal is the co-founder and CRO at GSharp Media which contains two brands under its umbrella – Songfest India and Hoopr. Songfest focus on giving musicians the creative freedom to explore new sonic avenues and Hoopr is India’s first music licensing marketplace that intends to offer cutting edge solutions to both musicians and content creators alike.
Ever since its inception, GSharp Media has been focused on building creator centric products. Meghna has led these initiatives and focuses extensively on acquiring customers through sales efforts while also playing a key role in scaling up products. Her strengths lie in staying close to the consumer, understanding the market requirements, and creating the right product that solves the customer’s pain point. She was pivotal in steering several viral marketing campaigns for Songfest which accumulated more than 100 million views for its YouTube channel.
Her latest venture is Hoopr.ai, a music licensing marketplace which offers cutting-edge viral solutions to brands and video creators in collaboration with some of the most popular artists. The idea behind the same is to offer a multitude of songs, background scores, and sound effects to creators regardless of the kind of content they create and showcase some innovative music from India’s best musicians and composers. With the platform, Meghna and her team aim to help the creator economy touch new heights in India and around the globe.
Prior to joining GSharp Media, Meghna Mittal led the marketing initiatives for Hubilo and Yesssworks for more than 8 years. A music lover herself and a people’s person, Meghna’s interests include designing & building consumer centric products, creating exciting content, and crafting unique music solutions for brands. She also has a huge, self-cultivated network of influencers across the country and believes that every creator deserves to have the best tools at their disposal for creating invigorating content. On the personal front, she is extremely passionate about cooking and loves feeding her guests with different delicacies.
MadeInMedia.in’s Kalpana Ravi in conversation with Meghna Mittal, Co-founder & CRO, Hoopr this Woman’s Day on the various challenges women face even today in the corporate world…..
What are some of the biggest challenges women still face in leadership roles, and how can organizations foster real change?
It’s frustrating, but women still hit a lot of roadblocks on the way to leadership. Unconscious biases play a huge role – people often have preconceived notions about how women should lead. There’s also the “glass ceiling,” this invisible barrier that keeps women from reaching the top spots. Lack of mentors and sponsors, those senior folks who can help guide and advocate for them, is another issue. The gender pay gap is still a persistent problem, and let’s not forget the work-life balance struggle, which often disproportionately falls on women. It’s a complex mix of systemic issues that need real solutions.
With evolving work environments, how can companies better support women in achieving a healthy work-life balance?
Companies need to get real about supporting work-life balance. Flexible work options are a must – think remote work, flexible hours, or even compressed workweeks. Childcare support is also crucial. Whether it’s on-site facilities, subsidies, or partnerships with providers, it makes a huge difference. Parental leave policies should be generous and inclusive for both parents. And honestly, company culture needs to shift. Let’s ditch the “always-on” mentality and actually encourage people to have lives outside of work.
How can media and advertising play a stronger role in shaping positive and empowering narratives for women?
Media and advertising have a huge influence on how we see the world, and they can do better by women. It’s time to ditch the stereotypes – women are more than just moms or housewives. We need to see more diverse representation – women in all sorts of roles and professions. Let’s celebrate women’s achievements and contributions instead of just focusing on their looks. And come on, let’s use inclusive language! It’s about respect and creating a more equitable image of women.
As more women enter STEM and digital fields, what initiatives can help bridge the gender gap in these industries?
We need to get girls interested in STEM early! Encourage them in science and math classes, and show them cool STEM careers. Scholarships and grants can help women afford STEM degrees. Mentorship programs are vital – connect them with women already working in these fields. And let’s be real, the workplace culture needs to change. It has to be inclusive and free from bias and harassment so women feel supported and can thrive.
What steps can individuals and businesses take to empower women towards greater financial literacy and independence?
Financial literacy is key to independence. Workshops and resources on budgeting, investing, and financial planning can make a big difference. Women need equal access to financial services – banking, credit, everything. Supporting women entrepreneurs through funding and mentorship is huge. And let’s not forget the importance of equal pay. Closing the gender pay gap is essential for women to achieve true financial independence.
