Indian Smart TV audiences will now have access to around 400 diverse content options through CloudTV OS.
In a bid to meet the ever-evolving streaming demand in India, seeking a user-friendly and localized experience, CloudTV, India’s first certified TV operating system has officially announced strategic partnerships with BookMyShow Stream and SunNxt, along with TimesPlay, Tivizon, Bollywood Masala and Net Radio. These partnerships are set to not only expand CloudTV’s content repository but also grant its 12+ million users seamless access to a diverse library of content that enriches its viewing experience.
CloudTV is India’s homegrown TV operating system, designed to cater to the specific needs of Indian viewers. Users of CloudTV-powered Smart TV devices will now have access to BookMyShow Stream, enhancing their entertainment experience with a wide array of movies and TV shows in Hindi, English, and regional Indian languages. BookMyShow Stream’s TVOD (Transactional Video on Demand) service offers a diverse selection of movies for rent or purchase, along with free movies, discounted films, and an extensive collection of international cinema and shorts. With over 35 genres including action, drama, comedy, and romance – there’s something in store for every viewer.
CloudTV’s partnership with SunNXT brings a premier OTT experience, offering a vast library of movies, TV shows, live TV, shorts, and music videos. With content in Tamil, Telugu, Malayalam, Kannada, Hindi, Bengali, Marathi, and English, SunNXT ensures something for every viewer. The app’s well-curated selection makes it easy to explore movies across decades and genres starring popular stars, that offer a truly personalized viewing experience.
In addition to these announcements, CloudTV has also extended its strategic alliance to platforms like TimesPlay, Tivizon, Bollywood Masala, and Net Radio:
● TIMESPLAY (online video streaming service) – Offers limitless access to movies, web series, documentaries, and Live TV channels like Times Now, Times Now Navbharat, ET Now, Romedy Now, ZOOM TV, etc.
● TIVIZON (Digital entertainment broadcasting platform) – Displaying 75+ international FAST channels for free. Enabling access to a wide range of Turkish TV shows, news, and sports in other international languages as well.
● BOLLYWOOD MASALA (Online Bollywood entertainment channel) – Bringing the latest Bollywood news, videos, and celebrity gossip with Bollywood Masala to your screens with celebrity interviews, short videos, and behind the scenes of Bollywood movies.
● NET RADIO (France-based radio and TV platform offering 7 music channels) – Enabling access to multi-genre music with channels like Net Radio Vision, FAST Music Epic, FAST Music Rising, FAST Music Lo-Fi, and TZIK.
Addressing these partnerships, Abhijeet Rajpurohit, COO and Co-Founder, CloudTV, said, “Our goal at CloudTV has been to provide the best content and continue expanding the range of offerings for our consumers across India. Content consumption has exponentially grown in recent times, driven by widespread internet accessibility. Following these partnerships, our users will now have access to some of the most popular and widely spoken languages in the country such as Hindi, Bengali, Tamil, and Telugu languages. Through these content alliances, we hope to advance the digital entertainment sector and establish CloudTV as the go-to platform for Smart TV brands who wish to offer a content-rich Smart TV experience to their users.”
Additionally, CloudTV has also announced partnerships with reputed global players in various segments of its business. Some of these key developments include the brand’s latest chipset partnership with the global chipset provider, MediaTek. Further, CloudTV has also recently announced its app-bundling partnership with OTT aggregator DishTV’s Watcho.