Raising the bar for India’s Sommeliers on the global wine map
Mumbai: Founded in 2024, the Sommeliers Association of India (SAI) is the country’s premier non-profit organization dedicated to advancing the craft of sommeliers and elevating India’s presence in the global wine community. As a proud member of the College of Applicants within the Association de la Sommellerie Internationale (ASI), SAI is committed to fostering excellence in wine service, education, and responsible consumption.
SAI serves as a dynamic platform for sommeliers, wine professionals, hospitality experts, and enthusiasts, creating an ecosystem that nurtures knowledge-sharing, collaboration, and innovation. Our mission is to cultivate a culture of wine appreciation in India while upholding the highest international standards of service and ethics.
In February 2024, SAI achieved a landmark milestone by being unanimously voted into ASI’s College of Applicants during the 55th anniversary celebrations of ASI. This recognition underscores our commitment to excellence and positions India on the path to global recognition in the world of wines and fine beverages.
One of SAI’s flagship initiatives is the Best Sommelier of India Competition, a prestigious platform that identifies and nurtures the finest talent in the country. The competition serves as a stepping stone for Indian sommeliers to compete at the Best Sommelier of Asia & Pacific and the Best Sommelier of the World Competitions, showcasing India’s growing expertise on an international stage.
With a rich viticultural heritage dating back to 7000 BC, India’s wine industry is undergoing an exciting transformation. SAI is dedicated to guiding and shaping this evolution by promoting education, ethical practices, and responsible consumption. Through our Code of Ethics, we advocate for integrity and professionalism in the beverage industry, ensuring that India’s journey in the world of wine is marked by excellence, authenticity, and a deep passion for the craft.
Mattia Antonio Cianca DipWSET originally from Rome-Italy; Mattia has spent over 10 years of his life working as a Sommelier in some of the best restaurants in Australia working with influential chefs like Ben Shewry and Heston Blumenthal. In 2018 he moved back to Europe and after collaborating with Alexander Gusto Antico in Cortina d’Ampezzo, Italy, he chose to settle in the Wine Capital of the World, Bordeaux.
Over the years, Mattia has developed an extensive network in the wine and spirits industry around the world thanks to events, competitions and exams in the UK, Austria, Italy, Australia, China, Japan, Canada and the United States.
Amrita Singh DipWSET passion for Wine, Travel, Fashion and Art. After having significantly contributed to the evolution of women’s fashion in INDIA clubbed with experience in launching and establishing Global Luxury, Designer, Lifestyle and Beauty brands for 17 years, she decided to pursue her Passion for Wine.
MadeInMedia.in’s Kalpana Ravi in conversation with Amrita Singh – President of Sommeliers Association of India and Mattia Antonio Cianca – Vice President of Sommeliers Association of India on the shaping the Indian vision of SAI, also on inspiring the industry and much more………
How does SAI envision shaping India’s global identity in the world of wine and beverages? What steps is SAI taking to foster inclusivity within the wine and beverage community in India?
Amrita Singh DipWSET for The Sommeliers Association Of India said, The Sommeliers Association of India (SAI) is proud to be a member of the College of Applicants of the Association de la Sommellerie Internationale (ASI), connecting us to a vast network of over 65 member countries. This affiliation places India on the global map of wine and beverages, offering unparalleled opportunities to showcase our country’s unique talent and innovation to the world.
India, with one of the largest and youngest populations in the hospitality industry, is perfectly positioned to lead in this space. SAI is committed to providing access to international resources, platforms, and competitions, empowering Indian sommeliers and beverage professionals to excel on the world stage.
SAI believes in building a diverse and inclusive community that represents the richness of India’s cultural and culinary heritage. By creating opportunities for professionals across different regions, genders, and backgrounds, SAI is bridging gaps and encouraging a collaborative approach to wine and beverage education. Initiatives like mentorship programs, access to global learning resources through the ASI Certifications, and partnerships with the best in the industry, aim to foster inclusivity and inspire the next generation of sommeliers and hospitality professionals in India.
How can SAI’s association with ASI inspire the Indian wine and beverage industry to reach international standards?
Mattia Antonio Cianca DipWSET, The Sommeliers Association of India (SAI) believes that its affiliation with the Association de la Sommellerie Internationale (ASI) is a transformative milestone for India’s wine and beverage industry. This collaboration brings global credibility and embeds international best practices into the heart of our evolving sommelier community.
ASI’s endorsement strengthens SAI’s mission to elevate the standards of sommelier training and education in India. Through this partnership, our members gain exclusive access to global insights, competitions, and cutting-edge educational resources that align with international trends. These tools are instrumental in helping Indian sommeliers refine their skills and reach the highest levels of professional excellence.
Additionally, the 2025 SAI Best Sommelier of India Competition provides a platform for our talented sommeliers to showcase their expertise, with the chance to represent India at prestigious 2025 ASI Contest Best Sommelier of Asia & Pacific, Malaysia, and furthermore 2026 ASI Contest Best Sommelier of the World, Portugal. This promote not only individual growth but also a collective representation of India’s unique culture and emerging talent on the global stage.
By aligning with ASI, SAI is inspiring the Indian wine and beverage industry to set new benchmarks of excellence and make its mark internationally
What initiatives is SAI planning to implement to enhance the education of budding sommeliers in India? What collaborations or partnerships are you exploring to bring world-class sommelier training programs to India?
Mattia Antonio Cianca DipWSET said, SAI is dedicated to enhancing the education of budding sommeliers in India through impactful initiatives and strategic collaborations. SAI is actively working towards bringing world-class sommelier training programs to the country through partnerships with renowned organisations such as JancisRobinson.com, JaneAnson.com, GuildSomm, Sonal Holland Wine & Spirits Academy, Académie du Vin Library, and Sommelier India Wine Magazine, members enjoy valuable discounts on subscriptions, publications, and premium events. Additionally, networking events, professional development workshops, and a vibrant learning platform enable members to connect with global experts, refine their skills, and expand their market understanding.
Whether you are a sommelier, winemaker, or enthusiast, SAI membership provides the tools and community to elevate your career and appreciation of the wine industry both in India and internationally
Amrita Singh DipWSET for The Sommeliers Association Of India added that, SAI also plans to host webinars, masterclasses, and workshops led by Masters of Wine, Master Sommeliers, and some of the best sommeliers globally, ensuring exposure to international industry standards. The association itself is co-founded by esteemed professionals like Mattia Antonio Cianca DipWSET, Best Sommelier of Italy & Australia; Salvatore Castano, Best Sommelier of Europe, Africa & the Middle East; and Amrita Singh, DipWSET and Master of Wine Stage 2 Candidate, who bring unparalleled expertise to guide and inspire aspiring sommeliers. Through these initiatives and collaborations, SAI is committed to shaping a vibrant and knowledgeable sommelier community in India.
How is SAI working to highlight India’s ancient grape cultivation history as part of its modern wine narrative?
Amrita Singh DipWSET for The Sommeliers Association Of India said, The primary focus of SAI is to grow India’s wine and beverage industry to international standards while simultaneously bringing global visibility to Indian talent and produce. While India’s ancient grape cultivation history is a significant part of its wine story, SAI’s broader vision is to emphasize the expertise and knowledge of Indian sommeliers in all areas of beverage service—both alcoholic and non-alcoholic.
SAI is dedicated to spreading awareness about the diversity of domestic produce, not just limited to wine but also encompassing spirits, craft beverages, teas, coffees, and indigenous drinks. As sommeliers play a major role in curating beverage experiences, SAI aims to empower them with the knowledge and tools needed to present India’s unique beverage offerings on an international stage, promoting a more holistic understanding of the country’s rich culinary and beverage heritage.
What challenges does India’s wine industry face, and how is SAI addressing them, and the role of regional wines in India? How can sommeliers bring them to a global audience?
Mattia Antonio Cianca DipWSET said, India’s wine industry faces several challenges, particularly from a sommelier’s perspective. One of the most pressing issues is the limited availability of diverse, high-quality wines. The market is dominated by mainstream wines from established countries like Spain, France, Italy and Australia. Additionally, regional wines in India are often undervalued and perceived as low quality, leading to a lack of appreciation from consumers and limited visibility on global platforms.
SAI is working to address these challenges by fostering a culture that champions local wineries. Through masterclasses, competitions, and educational initiatives, SAI integrates high-quality Indian wines into its programs, offering them a platform to gain recognition and appreciation. SAI also encourages these wineries to join as member companies, providing them with greater visibility and opportunities to connect with international markets. Sommeliers play a vital role in this transformation by advocating for Indian wines and bringing them to a global audience. By leveraging their expertise and storytelling skills, they can highlight the uniqueness of Indian wines and showcase their potential as a producer of good quality wines. Through these efforts, SAI aims to redefine perceptions and elevate the standing of both Indian and international wines in the wine industry.
What benefits do members gain from being part of the Sommeliers Association of India?
Amrita Singh DipWSET for The Sommeliers Association Of India said, Membership in the Sommeliers Association of India (SAI) offers an array of benefits designed to support growth, knowledge, and networking within the wine and beverage industry. Members gain access to specialized training opportunities, ranging from fundamental wine courses to deeper sommelier certifications, including access to ASI-certified certifications and activities held in India and abroad. Invitations to exclusive industry events, tastings, masterclasses, and partner gatherings ensure members stay connected and at the forefront of global trends.
Through partnerships with renowned organizations such as JancisRobinson.com, JaneAnson.com, GuildSomm, Sonal Holland Wine & Spirits Academy, Académie du Vin Library, and Sommelier India Wine Magazine, members enjoy valuable discounts on subscriptions, publications, and premium events. Additionally, networking events, professional development workshops, and a vibrant learning platform enable members to connect with global experts, refine their skills, and expand their market understanding.
Whether you are a sommelier, winemaker, or enthusiast, SAI membership provides the tools and community to elevate your career and appreciation of the wine industry both in India and internationally.
What opportunities does SAI provide for networking and collaboration among its members?
Amrita Singh DipWSET for The Sommeliers Association Of India said, SAI provides its members with numerous opportunities for networking and collaboration through exclusive events, masterclasses, and forums. Members connect with top sommeliers, industry professionals, and wine educators at tastings, professional development workshops, and competitions. Partnerships with international organisations, such as GuildSomm and JancisRobinson.com, also enable members to engage with global experts. Additionally, SAI’s platform supports a vibrant community where members share insights, build relationships, and collaborate on projects that advance their careers and the Indian wine industry.
How does SAI advocate for ethical practices within the wine and beverage industry? What measures are in place to ensure that SAI promotes and upholds responsible consumption of alcohol?
Mattia Antonio Cianca DipWSET said, SAI is committed to advocating for responsible alcohol consumption and ethical practices in the wine and beverage industry. Guided by our newly developed Code of Ethics, aligned with ASI standards, we are setting benchmarks for professionalism, respect, and integrity among our members.
This code emphasizes inclusivity, sustainability, and a commitment to diversity, ensuring a safe, collaborative environment free from discrimination and harassment. SAI also promotes eco-friendly practices and responsible consumption by encouraging members to join initiatives like the Wine in Moderation community.
By promoting ethical behaviour and sustainable approaches, SAI aims to uphold the highest standards of excellence while contributing positively to the industry, communities, and the environment.
How does SAI engage with policymakers and the hospitality industry to encourage sustainable and ethical practices?
Amrita Singh DipWSET for The Sommeliers Association Of India said, As a newly established association, SAI recognizes the importance of engaging with policymakers to advocate for reforms that streamline bureaucracy and make policies more conducive to the growth of the wine and beverage industry in India. While we have not yet initiated discussions with policymakers, this is a key priority in our imminent future. Our agenda includes working toward simplifying regulations and encouraging an environment that supports the industry’s expansion and sustainability.
Regarding the hospitality industry, this is a cornerstone of our mission. SAI is committed to promoting the responsible service of alcohol and implementing best practices linked to sustainability and ethical conduct. Our training programs and initiatives emphasize waste reduction, energy efficiency, and environmentally conscious choices in beverage service. By instilling these values among professionals, we aim to drive meaningful change in the industry.
Where does SAI see itself in the next five years within the global sommelier community?
Mattia Antonio Cianca DipWSET said, In the next five years, SAI envisions itself as a leading voice in the global sommelier community. By leveraging its affiliation with the Association de la Sommellerie Internationale (ASI), SAI aims to elevate the profile of Indian sommeliers on international platforms through ASI Certifications and Contests. The organisation plans to expand its educational initiatives, strengthen its global partnerships, and establish India as a recognized hub for wine education and talent. SAI aspires to have Indian sommeliers competing and succeeding in prestigious global competitions, showcasing the country’s expertise and diversity in the wine and beverage industry.
How can Indian sommeliers contribute to redefining global beverage standards and trends? What innovative trends in wine appreciation and education is SAI keen to explore or implement in India?
Mattia Antonio Cianca DipWSET said, Indian sommeliers bring a distinctive perspective by blending the country’s diverse cultural influences with global practices, redefining pairing techniques, championing regional wines, and introducing global trends to Indian audiences. By participating in international platforms, Indian sommeliers will gain exposure to the world’s best professionals, enriching their own knowledge. This exposure allows them to bring back valuable lessons, special values, and unique experiences, which they can share with their peers and communicate to their guests in the workplace.
One of the keys to growing the wine industry in India lies in increasing knowledge among sommeliers and contributing to efficient, approachable communication with passionate wine lovers. As more enthusiasts learn the basics of wine, the demand for high-quality local and international products will naturally increase. This growth in awareness and demand will not only improve the overall industry but also enhance the reputation of sommeliers in India. They will gain greater respect and recognition, including from their employers, as key contributors to the dining and beverage experience.
SAI is keen to explore innovative trends such as virtual wine education and emphasizing sustainability in wine appreciation. These efforts align with our broader mission to educate sommeliers and consumers alike while creating a robust platform for growth and excellence in India’s wine and beverage culture.
How does the SAI Best Sommelier of India Competition prepare participants for global platforms like ASI’s Best Sommelier of the World?
Amrita Singh DipWSET for The Sommeliers Association Of India said, The SAI Best Sommelier of India Competition is designed to mirror the rigour and standards of global competitions like ASI Contest Best Sommelier of the World, and in fact paves the way for Indian Sommeliers, as the winner represents India at the ASI Contest Best Sommelier of Asia & Pacific, and then ASI Contest Best Sommelier of the World. Participants undergo comprehensive evaluations, including blind tastings, food pairings, theory, and practical service challenges, all modelled after ASI’s criteria. By competing in this event, sommeliers gain exposure to international standards and feedback from global experts. Winners earn the opportunity to represent India on prestigious platforms, equipping them with the confidence and skills to excel globally. Following the upcoming SAI Best Sommelier of India Competition in January 2025, the 3 finalists will also have complimentary access to the ASI Bootcamp, a once in a lifetime opportunity to learn and train with the best in the world.
Are there plans to expand the competition categories to include spirits, cocktails, or regional specialties?
Mattia Antonio Cianca DipWSET said, Yes, SAI is considering expanding the competition categories to further align with ASI standards, which demand a comprehensive understanding of the food and beverage industry at the highest level. An international sommelier of this calibre is expected to possess expertise not only in wines but also in spirits, cocktails, tea, coffee, water, cheese, and more. By incorporating these elements, the competition will better reflect the diverse skill set required of top sommeliers, showcasing their versatility and promoting excellence across all facets of the industry. This approach supports SAI’s mission to prepare Indian sommeliers for global platforms and elevate their professional standards.
