The collaboration aims to strengthen the bank’s brand narrative and media engagement during its next phase of growth
Mumbai/Bengaluru, July 16, 2025:Equitas Small Finance Bank (ESFB) has appointed PRHUB as its official PR and communication partner, effective July 1, 2025. PRHUB will spearhead integrated communication strategies and manage media relations for the bank as it embarks on a pivotal growth phase with several planned initiatives to deepen customer engagement.
Commenting on the partnership, Vignesh Murali, Sr. Vice-President and Head – Brand, Marketing & Corporate Communications, Equitas Small Finance Bank, said, “At Equitas SFB, we are constantly evolving and looking for fresh, collaborative approaches to strengthen our brand narrative. In PRHUB, we saw a partner that understood our aspirations and demonstrated strategic thinking aligned with our future communication needs.”
Xavier Prabhu, Founder & MD, PRHUB, added, “We are truly delighted to partner with Equitas SFB during this pivotal period in their journey. Under Vignesh’s leadership, they have built a formidable team and capability in all aspects of branding and communication. We look forward to crafting a tuned narrative and supporting key milestones in the year ahead.”
About PRHUB
Founded in 2001 and headquartered in Bengaluru, PRHUB is one of India’s leading independent, full-service PR and communications firms with a nationwide presence. Over the past 24 years, it has served over 500 clients across diverse sectors including education, healthcare, BFSI, retail, consumer technology, internet, engineering, manufacturing, and professional services. PRHUB has received multiple accolades, including Mid-sized Agency of the Year by Agency Reporter and Adgully (2023/2024), and recognition as one of India’s Top 11 Tech PR firms by Paul Writer.
About Equitas Small Finance Bank Limited (ESFB)
Equitas Small Finance Bank is one of India’s largest small finance banks, offering a comprehensive suite of products and services catering to individuals with limited access to formal financing, as well as affluent and mass-affluent customers, SMEs, and corporates. Its strategy focuses on enabling credit access for unbanked and underbanked micro and small entrepreneurs, while meeting aspirational needs at the ‘bottom of the pyramid’ through value-driven deposits and innovative solutions.
