At FCB, production is not just about execution—it’s about transformation
Mumbai: FCB Group India has appointed Aanandita Banerjee to lead productions under the 456 Studios banner, FCB’s dedicated production unit. As FCB Group India continues to grow its production investment across television and digital platforms, Aanandita’s leadership will further strengthen its creative output and drive growth.
The appointment comes as FCB Group India continues its robust growth trajectory, achieving a 15-20% revenue increase and securing $8 million from new business successes in 2024. Globally, 456 Studios has been a key driver of FCB’s creative excellence, with more than 55% of the network’s globally awarded work developed in collaboration with its production teams.
Aanandita, an experienced industry leader, has led large-scale creative and production initiatives for esteemed brands such as Mondelez, Spotify, Reckitt, Haleon, ITC, Airtel, HDFC Bank, ICICI Bank, Diageo, Veeba, Mercedes-Benz, Audi, Hero, Dabur, and boAt. A multiple award-winner—including Cannes Lions, One Show, ABBYs, and MMA Smarties—she specialises in delivering scalable, full-funnel content solutions that enhance creativity and drive business impact.
Dheeraj Sinha, CEO of FCB Group India & South Asia, commented, “Aanandita’s appointment strengthens our vision for 456 Studios as a leader in production excellence. At FCB, we believe creativity is an economic multiplier, and with her at the helm, we are poised to set new benchmarks—crafting content that seamlessly blends storytelling, scale, and effectiveness.”
“At FCB, production is not just about execution—it’s about transformation. With 456 Studios, we are redefining what’s possible, bringing together craft, technology, and creativity to deliver world-class storytelling at scale. Our ambition is to create a global production ecosystem that not only amplifies creativity but also drives real business impact for our clients. FCB Group India is a powerhouse, and I am thrilled to have Aanandita leading the way with us as we set new benchmarks in production excellence,” adds Kerry Hill, EVP, Global Director of Production, FCB.
Sharing her excitement about the appointment, Aanandita said, “Production isn’t merely a support function—it’s a catalyst. It amplifies creativity, enhances storytelling, and drives genuine impact when executed properly. At FCB, I’m thrilled to champion this approach and ensure that production takes a leading role in the group’s transformative journey. Under Dheeraj’s leadership, bold thinking flourishes, and I look forward to contributing. I’m profoundly passionate about innovation—be it through AI or reimagining production for today’s platform-driven world. The fusion of technology and human creativity presents immense potential, and I’m eager to bring that vision to life at FCB.”
FOR THE RECORD: From FCB Canada’s fully animated Burt’s Bees campaign to FCB London’s award-winning Live. Your. Now. for UNITE Students, 456 Studios has been at the forefront of globally recognised production excellence. A standout example is Chatpat, a collaborative effort by FCB Chicago, FCB Kinnect, and FCB India, which transformed a 10-year-old street-smart boy into a social media sensation for SOS Children’s Villages. These campaigns highlight how 456 Studios’ integrated production capabilities drive powerful, award-winning storytelling across markets.