Longstanding Tata Motors business lead to drive expanded client partnerships and agency growth initiatives
Mumbai, September 18, 2025: FCB Ulka, part of FCB India, has announced the elevation of Arnab Ray to the role of Managing Partner, Growth.
Arnab, who has led the Tata Motors PV and Tata.ev businesses at FCB Ulka for the past six years, has been instrumental in shaping some of the brand’s most defining integrated campaigns. From introducing the ‘New Forever’ brand philosophy to driving EV adoption through ‘100 Reasons to go.ev’ and ‘Easy to ev’ during IPL, Arnab has consistently combined strategic depth with creative collaboration.
In his new role, Arnab will oversee expanded responsibilities across client partnerships, growth initiatives, and integrated business solutions, strengthening the agency’s momentum across marquee brands.
Kulvinder Ahluwalia, CEO, FCB Ulka, said: “Arnab is a steady hand and a sharp mind. He has played a crucial role not only in building Tata Motors but also in strengthening our client relationships. His elevation to Managing Partner is a well-deserved recognition of the value he brings every day.”
Arnab Ray, Managing Partner – Growth, FCB Ulka, added: “It’s been an incredible journey so far, and I’m truly grateful for the trust and partnership I’ve experienced at FCB Ulka. This new role is both an honour and a responsibility—one that I’m excited to take on as we continue building impactful work for our clients and driving meaningful growth together.”
Arnab will continue to be based in Mumbai, working closely with the national leadership team to accelerate FCB Ulka’s growth charter.
