Mumbai, 2nd October 2025: In the spirit of Diwali, Jagannath Gangaram Pednekar (JGP) Jewellers, in collaboration with creative agency ADbhoot, has launched a refreshing campaign titled “Result”. The film offers a progressive perspective on family, relationships, and the evolving meaning of jewellery in today’s India.
Breaking away from traditional jewellery narratives, Result challenges stereotypes by showcasing a modern Indian family where trust, equality, and love stand at the forefront. Jewellery is portrayed not as mere ritual adornment but as a symbol of pride, confidence, and shared identity in everyday life.
The campaign stars National Award-winning actor Jitendra Joshi, supported by Madhurani Gokhale, Sai Godbole, Pradeep Welankar, and Rajani Welankar, whose performances bring depth and authenticity to the storytelling.
Speaking about the concept, Vaibhav Pandit, Founder & Creative Director, ADbhoot, said: “With Result, we wanted to move away from predictable tropes in jewellery advertising. By placing women at the heart of quiet progress within a family, we flipped the narrative to reflect confidence and equality, while staying rooted in cultural emotion.”
Anand Pednekar, Director, JGP Jewellers, added: “Jewellery is not just an adornment; it reflects life’s milestones and values. This campaign beautifully captures how families today celebrate one another, blending tradition with a progressive outlook that truly defines JGP Jewellers.”
About Jagannath Gangaram Pednekar (JGP) Jewellers
Founded in 1965 with its first showroom in Dadar West, Mumbai, JGP Jewellers is one of Mumbai’s most trusted names in fine jewellery. Known for blending timeless craftsmanship with modern design, JGP offers collections that celebrate both tradition and everyday living.
About ADbhoot
ADbhoot is a leading creative agency celebrated for its bold, unconventional, and impactful storytelling. The agency partners with brands to deliver campaigns that resonate with authenticity, innovation, and emotional depth.
Watch the campaign here:
