The B2B platform will serve retailers across India, offering a wide range of products
Mumbai: Flipkart, India’s homegrown ecommerce marketplace’s group company, today announced ‘Flipkart Reset for Business’, a dedicated mobile app designed to empower small and big sellers of refurbished products across the country to reach last-mile customers. The platform offers a user-friendly interface for a hassle-free experience with a vast selection of quality-assured refurbished smartphones and accessories. It aims to empower a wider network of sellers with an organized refurbished products market, promote the use of refurbished products, and contribute to building a more sustainable circular economy.
The demand for refurbished products is surging, especially in India’s tier 2 and 3 cities. However, sellers of refurbished products face significant challenges, including consumer skepticism about quality of refurbished products, inconsistent device supply, complex logistics, and a lack of standardized refurbishment practices. Flipkart Reset for Business addresses these pain points by offering a robust and reliable platform to meet the growing demand for refurbished products while supporting sellers’ success. The B2B app stands out for providing unparalleled flexibility with no minimum order quantities (MOQs), allowing sellers to purchase products in small or large quantities depending on their needs. Additionally, Flipkart Reset for Business provides:
Comprehensive Warranty and Quality Assurance: Rigorous testing and a 74-point quality check back every product with a warranty, instilling confidence in sellers and their customers
Streamlined Onboarding: A hassle-free onboarding process ensures sellers can quickly start their business on the platform
· Competitive Pricing and Exclusive Offers: Sellers can benefit from attractive deals and event-based offers available on the platform
Pan-India service network: Seamless delivery and doorstep pick up service in case there is an issue with the device across India, ensuring a smooth buying experience for sellers at the convenience of their retail outlets
Dedicated Support: A specialized team provides expert guidance on product selection, promotions, and post-purchase assistance
Ashutosh Singh Chandel, Senior Director & Business Head, Recommerce at Flipkart, said, “The recommerce industry is growing rapidly, fulfilling the aspirations of millions of customers to own devices at affordable prices. As per a report by Redseer, the refurbished electronics goods market in India could grow to $11 billion in gross value by March 2026. This presents a massive opportunity for sellers of refurbished products. With the B2B app from Flipkart Reset, Flipkart aims to level the playing field for sellers by offering a platform to tap into this demand. By providing access to high-quality and affordable refurbished products seamlessly, we’re empowering sellers with an organized market while promoting sustainable consumption. With a strong reputation for reliability and customer satisfaction, Flipkart is enabling a thriving circular economy ecosystem where sellers flourish, customers benefit, and the environment is protected.”
Currently, the platform services 800+ cities across 29 states. Flipkart aims to expand the Flipkart Reset for Business program significantly. Currently, the platform sells smartphones and accessories.
