Introduces a new digital initiative by providing a collection of traditional recipes of Pickles & Chutneys on Freedomhealthyoil.com website.
Mumbai: Freedom Healthy Cooking Oils today unveiled its new refreshed pack of Freedom Groundnut Oil and introduced a new digital initiative by compiling a delightful collection of traditional Indian pickle and chutney recipes on their brand website Freedomhealthyoil.com. This initiative aims to celebrate India’s rich culinary heritage and provide home cooks with authentic recipes to complement their meals. The newly refreshed packaging of Freedom Groundnut Oil continues to deliver the same trusted purity and premium quality that consumers have always relied on. The new design offers a more contemporary look while clearly highlighting the product’s key benefits and nutritional information.
Freedom Groundnut Oil has a nutty flavour and offers various health benefits. It is also preferred for making pickles & chutneys with the traditional flavour and aroma in the states of Andhra Pradesh, Telangana, Karnataka & Tamil Nadu. People prefer groundnut oil, particularly when they make different types of pickles, chutneys and other traditional dishes. Homemade pickles are made using the finest ingredients and hygienic methods, with the added nostalgic feel of being connected to your loved ones. Making pickles is a family ritual in many homes. It evokes nostalgic memories of the times when ‘Grandma’ lovingly prepared delicious pickles and chutneys with care and tradition. Freedom Healthy Oils has created a special compilation of these traditional recipes on the website – with an easy to access link on the website. It is bound to take the customers on a nostalgic trip.
Speaking about the launch, Mr. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Freedom Healthy Cooking Oils said, “We are thrilled to introduce the new refreshed pack of Freedom Groundnut Oil giving a fresh and modern appeal. We have also compiled an array of traditional recipes for dishes cooked in groundnut oil on our website to take the customers on a nostalgic gastronomic journey. This initiative is a testament to our commitment to not only provide healthy cooking oils but also to celebrate and preserve India’s rich culinary traditions. We hope our patrons will appreciate this effort and enjoy this summer season savoring the traditional recipes cooked in the refreshed Freedom Groundnut Oil.”
Chetan Pimpalkhute, General Manager, Marketing, Gemini Edibles & Fats India Ltd, added, “We are happy to reveal the new refreshed pack of Freedom Groundnut Oil. We are also happy to bring for our discerning customers a unique digital initiative to access the choicest array of dishes cooked in groundnut oil, particularly the collection of traditional recipes of Pickles & Chutneys on Freedomhealthyoil.com. These recipes, crafted with authentic ingredients and time-honored techniques, are perfect accompaniments to everyday meals and festive occasions. We hope our digital initiative and the modern and vibrant design for Freedom Groundnut Oil brightens up your summer and encourages you to spend more time with the family and relish these moments while enjoying the traditional dishes featured on freedomhealthyoil.com.
Groundnut Oil plays the role of a natural preservative and increases the longevity of homemade pickles. Oils like groundnut oil are preferred, because they stay stable over long periods. Unlike some other oils, groundnut oil has a very long shelf life and doesn’t turn rancid. Groundnut oil, a high-quality oil of vegetable origin is made from skinned groundnut kernels. The oil has a light nutty aroma and its flavor is also mildly nutty and very mildly sweet. This property helps it to balance other flavours such as sourness and spice.