The jewellery brand’s biggest-ever festive campaign celebrates modern Indian femininity, confidence, and cultural pride through a 360-degree storytelling experience.
Mumbai | October 8, 2025: Gargi by P N Gadgil & Sons has unveiled its most significant Diwali–Dussehra 2025 campaign, continuing its successful collaboration with brand ambassador Mithila Palkar. The multi-channel initiative is a tribute to the spirit of the modern Indian woman — confident, expressive, and deeply rooted in tradition.
The campaign adopts a 360-degree approach, combining compelling digital video storytelling, striking outdoor hoardings, and immersive in-store branding to engage audiences across every touchpoint. Through this integrated effort, Gargi aims to create a festive experience that resonates emotionally and visually with its customers.
Aditya Modak, CEO, Gargi by P N Gadgil & Sons, said, “This is our biggest campaign to date — one that celebrates the evolving identity of the Indian woman and her connection to culture and heritage. The collection beautifully blends traditional craftsmanship with modern design sensibilities, capturing the spirit of Dussehra — victory — and Diwali — light.”
The new festive collection is a reflection of heritage meeting contemporary aesthetics, featuring intricate detailing, festive hues, and wearable elegance for today’s woman. Running from September 22 to November 2, 2025, the campaign spans Gargi’s retail stores and digital platforms, ensuring wide accessibility and engagement throughout the festive season.
About Gargi by P N Gadgil & Sons:
Gargi by P N Gadgil & Sons is a contemporary jewellery brand under the legacy of P N Gadgil & Sons, known for its craftsmanship and innovation. Gargi offers a wide range of finely crafted jewellery that bridges modern design and cultural artistry, empowering women to express their individuality with elegance and pride.
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