Mumbai: Maha Kumbh has established itself as a unique platform for maximizing reach and engagement. With an incredible audience of over 500 million, it became a prime destination for brands seeking to connect with a diverse and highly engaged community.
GM Modular, in collaboration with Posterscope India, introduced a groundbreaking activation at Maha Kumbh that seamlessly blended spirituality and innovation through the Gayatri Mantra Doorbell. A familiar presence in Hindu households, this unique product became the perfect offering for attendees at one of the world’s largest religious gatherings.
The campaign titled ‘A Divine Welcome’, leveraged consumer sentiment and religious devotion. To create an immersive brand experience, the agency strategically installed a life-size replica of the GM Doorbell within the Maha Kumbh premises.
Devotees pressed the doorbell, instantly triggering the soulful recitation of the Gayatri Mantra. As a symbolic blessing, participants received prasad along with exclusive discounts on GM Modular merchandise, deepening the brand’s connection with faith-driven consumers. Thousands of devotees experienced the activation, amplifying GM Modular’s visibility and reinforcing its positioning as a brand that understands and respects cultural values.
Jayanth Jain, CEO, GM Modular commented, “Our presence at Maha Kumbh 2025 reflects our commitment to bridging modern technology with India’s deep-rooted spiritual traditions. We’re not just showcasing a product; we’re creating an experience that blends faith and innovation, enhancing the sacred atmosphere of Maha Kumbh.”
Commenting on the campaign, Imtiyaz Vilatra, CEO, Posterscope India said, “Maha Kumbh provided an unprecedented opportunity to engage with millions of spiritually inclined individuals. Our collaboration with GM Modular exemplifies how brands can create meaningful interactions by integrating sensory experiences with products that hold deep cultural significance. This initiative not only strengthened brand awareness but also drove engagement and sales in a way that truly resonated with the audience.”
By seamlessly blending faith and technology, GM Modular not only deepened brand engagement but also set a new benchmark for culturally resonant brand activations.
