• About us
  • Advertise
  • Privacy Policy
Made-in-Media: Crafting Stories, Shaping Perspectives
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

    Pawsome Labs Revolutionizes Pet Wellness in India with Advanced Nutritional Supplements

    Third Wave Coffee Expands National Presence with 165 Cafés, Opens 11 New Outlets Across Major Indian Cities in One Day

    Samosa Singh Reveals New Logo and Menu, Reinvents Classic Samosas for a Healthier Future

    SOCIAL Unveils ‘The SOCIAL Jumpstart’ to Redefine Mornings with Community, Movement, and Mood-Lifting Menus

    Truecaller Ads Launches ‘Truecaller Play’ to Revolutionize Mobile Advertising with Immersive, Interactive Formats

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
  • Home
  • Advertising
    • All
    • Agencies
    • Brands
    • Campaigns
    • Digital
    • Marketing
    • PR

    Sahi Launches Advanced Web Terminal to Empower India’s High-Performance Retail Traders

    Pawsome Labs Revolutionizes Pet Wellness in India with Advanced Nutritional Supplements

    Third Wave Coffee Expands National Presence with 165 Cafés, Opens 11 New Outlets Across Major Indian Cities in One Day

    Samosa Singh Reveals New Logo and Menu, Reinvents Classic Samosas for a Healthier Future

    SOCIAL Unveils ‘The SOCIAL Jumpstart’ to Redefine Mornings with Community, Movement, and Mood-Lifting Menus

    Truecaller Ads Launches ‘Truecaller Play’ to Revolutionize Mobile Advertising with Immersive, Interactive Formats

  • Broadcast
    • All
    • Cinema
    • Entertainment
    • GEC
    • News
    • OTT
    • Sports

    Zee Marathi’s Kamali Sets World Record with 3,000 Children Chanting Shivstuti in Grand Tribute to Chhatrapati Shivaji Maharaj

    Kareena Kapoor Khan Opens Up on Home Break-In Trauma, Parenting, and Embracing Natural Beauty at We The Women 2025

    16-Year-Old Badminton Sensation Tanvi Sharma Signs Exclusive Management Deal with IOS Sports & Entertainment

    “Do You Realise You Have Denied Your Children a Mother?” – Karan Johar Opens Up About the Cruelest Comment He Ever Faced

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Cinépolis India Partners with Amazon Pay to Elevate Movie-Going with Seamless and Rewarding Digital Payments

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Media

    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    WPP Unveils WPP Media, an AI-Driven evolution of Its Global Media Business

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Four Indian PR Experts feature in Symbol Creative Awards’ List of ‘100 Most Influential PR Professionals of 2025’

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • MIM Specials

    GreenCell Mobility Celebrates Pride Month with Immersive Theatre and Inclusion Campaigns, Strengthening LGBTQIA+ Allyship

    VALORANT South Asia’s Final Showdown: OMEN VCSA 2025 Split 3 Begins Today

    Crocs Channels K-Drama Meets Bollywood Romance in Rain-Soaked Monsoon Campaign Starring Chae Soobin & Siddhant Chaturvedi

    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

  • Lifestyle/ Travel/ Inclusivity

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

    Rimple & Harpreet Unveil ‘Muse in the Studio’ Featuring Wamiqa Gabbi in a Cinematic Couture Tale

    Cataracts Account for 66% of Blindness in India: Nethradhama and Sun Pharma Lead Cyclothon to Raise Awareness

  • International Roundup

    Abbey Road Institute Launches First Asia Campus in Mumbai in Partnership with Bay Owl Studios

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    AIPL DreamCity Ludhiana Marks International Yoga Day with ‘Yoga by the Lake’ and Sustainable Lifestyle Showcase

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

    Western Sydney University Tops Global Impact Rankings for Fourth Consecutive Year

  • Guest Articles

    No Internet, No Funding, No Problem: How Sanjeev Bikhchandani Built Naukri.com into India’s Hiring Powerhouse

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Exploring Authored Article & Interaction Opportunities with Simran Kaur, Co-founder & COO, Dermabay

    Karmic Events Powers India’s Most Iconic Retail Experiences for Over a Decade

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Breaking Through the Noise: How Influencer Marketing Redefined Corporate Gifting in 2025.

    Do you know who actually reads your newspaper ad?

    Do you know who actually reads your newspaper ad?

    PR in the AI Era: Why the human mind still matters.

    PR in the AI Era: Why the human mind still matters.

  • Report
No Result
View All Result
Made-in-Media: Crafting Stories, Shaping Perspectives
No Result
View All Result
Home Advertising

Goafest 2025 debuts ‘Advertising Plays’: An Industry First in Championing Agency Culture through Play.

News Desk by News Desk
May 13, 2025
in Advertising
0
Goafest 2025 debuts ‘Advertising Plays’: An Industry First in Championing Agency Culture through Play.
0
SHARES
5
VIEWS
Share on FacebookShare on Twitter

Inter-agency sports competitions and wellness activities add a new dimension to Goafest 2025.

Mumbai: Deepening engagement and staying true to its maiden edition with the nouvel Goafest Village concept, Goafest 2025 today introduces ‘Advertising Plays’ — a sports and wellness IP designed to bring agency professionals together in a fun and informal setting. Debuting at Goafest 2025, Advertising Plays aims to elevate the festival experience by offering delegates a refreshing break from traditional format and play across new, energised spaces. The property is conceptualised as a people-first initiative and is being managed by Havas Play.

Advertising Plays introduces a fresh dimension to the festival with gender-neutral sports competitions, spontaneous gameplay opportunities, and morning wellness sessions that encourage participation from delegates of all fitness levels.

The initiative features structured inter-agency competitions in table tennis and pickleball, with matches scheduled throughout the festival. These tournaments will culminate in awards that recognize both athletic achievement and team spirit, with winners earning not just trophies but year-long bragging rights.

Mohit Joshi, Co-chair of the Goafest 2025 Organising Committee and Chief Executive Officer of Havas Media Network India further added, “The connections that move our industry forward aren’t always made in boardrooms or at award ceremonies. Advertising Plays offers a space for professionals to engage beyond the usual format. It’s a people first initiative which will enable our industry to build more connections and collaborate in the longer run.”

Speaking on the introduction of Advertising Plays, R. Venkatasubramanian – COO, Havas Play India said,”Goafest has long been a premier platform that unites the brightest minds in the world of advertising. In 2025, it takes a bold new leap by introducing Advertising Plays—a dynamic initiative designed to elevate the spirit of friendly competition among industry professionals. Advertising Plays is a unique sports and wellness program created to celebrate camaraderie and community across agencies nationwide. Featuring a mix of light-hearted yet competitive, gender-neutral games such as Chess, Carrom, Darts, Net Cricket and Arm Wrestling, the event aims to channel the joy of play and the thrill of challenge. Modern, high-energy sports like Pickleball and Table Tennis add a competitive edge, encouraging participants to push boundaries and embrace teamwork. Meanwhile, curated wellness activities—such as Yoga by the Beach and the Beach Walkathon—offer delegates a chance to recharge, reconnect, and realign with their inner selves. Let’s Play. Let’s Connect. Let’s Celebrate.”

To set the tone for the day, Advertising Plays will host daily wellness experiences that will be open to all delegates. Yoga by the Bay will offer a guided morning session designed to help participants reset, realign, and start the day with clarity. For those looking for a gentler start, Beach Walkathon will provide a scenic, community-led walk along the shore, a space to connect, reflect, and ease into the day’s events. 

​From friendly matches that bring out team spirit to wellness sessions that help everyone connect on a deeper level, Advertising Plays offers a whole new for the industry to unite.

The 18th edition of South Asia’s largest creative festival, Goafest 2025 will take place from May 21st to 23rd at the Taj Cidade de Goa Heritage and Horizon, Goa. Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).

Tags: Goafest 2025Havas PlayMohit JoshiR. Venkatasubramainian

Browse by Category

  • Advertising
  • Agencies
  • Brand Endorsement
  • Brands
  • Broadcast
  • Business
  • Campaigns
  • Cinema
  • Digital
  • Entertainment
  • GEC
  • Guest Articles
  • International Roundup
  • Lifestyle/ Travel/ Inclusivity
  • Marketing
  • Media
  • MIM Specials
  • News
  • OTT
  • people Movement
  • PR
  • Report
  • Sports
  • About us
  • Advertise
  • Privacy Policy

© 2025 Made In Media

No Result
View All Result
  • Home
  • Advertising
  • Broadcast
  • Media
  • MIM Specials
  • Lifestyle/ Travel/ Inclusivity
  • International Roundup
  • Guest Articles
  • Report

© 2025 Made In Media

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?