Partnership to spotlight Haier Lumiere Refrigerator & LED TVs inside the Bigg Boss house
India | August 22, 2025: Haier Appliances India, the world’s No.1 global major appliances brand for 16 consecutive years, has announced its association with Bigg Boss Hindi Season 19 as an Associate Sponsor on JioCinema.
Through this partnership, Haier’s flagship innovations — including the Haier Lumiere Refrigerator and Haier LED TVs — will be integrated into the Bigg Boss house, giving the brand high-impact visibility across millions of households.
“We are delighted to be part of Bigg Boss Hindi Season 19, one of India’s most loved reality shows,” said NS Satish, President, Haier Appliances India. “By showcasing our innovations inside the Bigg Boss house, we aim to strengthen consumer engagement, amplify our brand message, and reaffirm Haier’s leadership in smart living solutions.”
Bigg Boss, known for its mass appeal and cultural relevance, continues to be a powerful platform for brands like Haier to build deeper connections with Indian audiences across TV and digital.
