Strategic integration expands HARMAN’s product portfolio and enhances innovation across home, personal, and automotive audio
India, September 25, 2025 – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., has officially completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation (NASDAQ: MASI). Sound United’s portfolio includes renowned brands such as Bowers & Wilkins, Denon, Marantz, Definitive Technology, Polk Audio, HEOS, Classé, and Boston Acoustics.
The acquisition significantly expands HARMAN’s footprint across home audio, electronics (amplifiers, hi-fi components, AVRs), headphones, and car audio, creating one of the most comprehensive audio portfolios in the industry. By combining Sound United’s expertise with HARMAN’s world-class audio capabilities, the company aims to deliver enhanced consumer choice, deeper innovation, and superior listening experiences across environments.
> “HARMAN’s vision is to create experiences that enrich people’s lives through exceptional audio,” said Dave Rogers, President, Lifestyle Division, HARMAN. “Sound United’s impressive roster of brands shares our passion for sound, innovation, and quality. This transaction unlocks meaningful growth opportunities and strengthens HARMAN’s position as a global audio leader.”
Sound United will operate as a standalone Strategic Business Unit (SBU) within HARMAN’s Lifestyle Division, ensuring that each brand retains its heritage, expertise, and loyal customer base. Supported by HARMAN’s global scale and resources, the brands will expand their reach while maintaining distinct goals and market identities.
The integration of Sound United’s brands, talent, and technological expertise will accelerate HARMAN’s advancements in audio technology, broaden market presence, and reinforce its leadership at the intersection of sound, culture, and technology.
Video interview with Dave Rogers can be accessed here:
B-roll can be accessed here:
