The selfie feature represents just one of many exciting developments from Ikonz Studios.
Mumbai: Ikonz Studios, an innovator in AI-driven immersive technology, has taken its groundbreaking digital avatar of Amitabh Bachchan to the next level by introducing a unique selfie feature. This addition allows customers to capture personalized moments with the legendary actor’s AI-powered holographic avatar, enhancing user engagement and creating unforgettable experiences.
The new selfie capability is powered by Holographic Extended Reality (HXR) technology integrated with advanced multimodal processing. These advancements equip the avatar with visual processing abilities, enabling it to see and interact with users in real time. The result is a more human-like experience where customers can pose, interact, and capture a snapshot with the iconic figure’s lifelike digital presence.
This development follows the successful nationwide rollout of Mr. Bachchan’s avatar across IDFC FIRST Bank branches in major cities like Mumbai, Delhi, Ahmedabad, and Hyderabad. The AI-powered hologram has already revolutionized customer engagement in banking by providing detailed assistance on products and services in a conversational, approachable manner.
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Speaking about the innovation, Abinav Varma Kalidindi, Founder and CEO of Ikonz Studios, said, “The selfie feature is more than just a novelty, it’s a step towards creating meaningful, memorable interactions with technology. Amitabh Bachchan’s digital avatar has already redefined how brands engage with audiences, and this enhancement further personalizes the experience, leaving customers with a keepsake that strengthens emotional connections to the brand.”
The selfie feature represents just one of many exciting developments from Ikonz Studios. The company is actively working on adding a virtual high-five functionality, which will allow users to engage with Mr. Bachchan’s avatar in a fun, interactive way. This feature is expected to launch in the coming months, further cementing Ikonz Studios’ leadership in immersive AI-driven experiences.
With its exclusive rights to Amitabh Bachchan’s digital likeness, Ikonz Studios is uniquely positioned to unlock new possibilities across industries. While the digital avatar has gained significant traction in banking, Ikonz Studios is exploring its applications across sectors like retail, healthcare, and education.