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    Astrikos.ai Unveils S!aP Cognus: Revolutionary AI Platform for Predictive Data Center Intelligence

    Bark Out Loud Unveils #DontBuyTheMyth Campaign to Debunk Pet Wellness Misconceptions

    Mia by Tanishq Launches Unmissable Diamond Jewellery Offer with Up to 100% Off on Making Charges

    Olive by Embassy Unveils Open Hotels: World’s First Fully Remote, AI-Native Hotel Brand

    TVS Motor Launches New 3.1 kWh TVS iQube Variant with 123 km Range and Advanced Features

    WPP OpenDoor Crafts Immersive Digital Experience for Panchayat Season 4 with Instamart Collaboration

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    Indian Armed Forces to Release Drone Framework by October; Lt Gen Rahul Singh Stresses Tech-Readiness for Future Warfare

    KidZania India Launches EmOcean: Nation’s First Emotional Wellbeing Role-Play for Children

    Goa’s ITE&C Department Distributes Laptops to Tribal Students at Sanguem Empowerment Camp

    Anuja Sathe Reveals Her Mindful Rituals for Playing Karpura Devi in Sony TV’s Chakravarti Samrat Prithviraj Chauhan

    CARE Hospitals Launches Hyderabad’s First 5G Ambulance-Enabled Emergency Response System

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    Karmic Events Redefines Retail Engagement with Over a Decade of Experiential Excellence

    Smile Train India Unveils “Every Smile Belongs” — A Visual Tribute to Cleft Inclusion and Strength

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

    Over 1 Million Suryanamaskars Performed Nationwide as Cult Yogathon 2025 Celebrates Unity in Movement

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    Father’s Day 2025 | How Top Gamer Gulrez Khan Balances Streaming and Fatherhood

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    BLEP Launches #NeverAgain Campaign to Expose Pet Food Myths and Champion Honest Nutrition

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    Raheja Universal Closes ₹1,726 Crore in Sales at Solaris, Vashi NX’s Landmark Residential Project

    Aveda Revamps Cult-Favorite Shampowder™ Dry Shampoo for Effortless Second-Day Hair

    Sunfeast Marie Light Offers Cooling ‘Surya Vardaan’ Caps to Devotees at Puri Rath Yatra 2025

    Karmic Events Transforms Delhi with Van Gogh and Da Vinci Experience, Redefines India’s Retail Activations

    Hangyo and SMOOR Launch ‘Black Gold Ice Cream’: A Decadent Tribute to Craftsmanship and Chocolate Legacy

    India’s Leading Women’s Festival, We The Women, to Host Inaugural UK Edition in London

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    Clarity Communication Joins Indo-American Chamber of Commerce to Strengthen Cross-Border Communication Strategies

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    Do you know who actually reads your newspaper ad?

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India Today’s New Business Model: Train ’Em, Hype ’Em, and Watch ’Em Fly – Is This a Newsroom or a Launchpad for Star Anchors?

Rishabh Shukla by Rishabh Shukla
April 4, 2025
in MIM Specials
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India Today’s New Business Model: Train ’Em, Hype ’Em, and Watch ’Em Fly – Is This a Newsroom or a Launchpad for Star Anchors?
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Mumbai: In the glitzy world of Indian television news, few brands have held as much weight and legacy as the India Today Group. With its long-standing reputation, iconic editorial voices, and marquee shows, it was once considered a career-defining destination for aspiring journalists. But over the last two decades—and more noticeably, in the last two years—a curious pattern has emerged: India Today continues to produce big names, only to watch them walk out the door.

Is this the cost of success—or a failure of retention?

The Great India Today Exodus

In just the past two months, several familiar faces have exited the group. But this is not a new trend. A retrospective of the past two decades reveals a steady churn of journalistic talent—some gracefully moved on, others exited under the radar, but nearly all went on to become prominent voices and leaders elsewhere.

A look at the who’s who of Indian journalism shows an impressive alumni list: Uday Shankar, Shekhar Gupta, MJ Akbar, Swapan Dasgupta, Prabhu Chawla, T.N. Ninan, Sanjoy Narayan, Rohit Saran, Raghu Rai, Tarun Tejpal, Sanjay Pugalia, Raj Kamal Jha, Chitra Tripathi, Ashutosh Chaturvedi, Sudhir Chaudhary, Rahul Kanwal, Shiv Aroor, Nabila Jamal, and Shubhankar Mishra—all have had stints with the India Today Group before making their mark elsewhere.

The question is inevitable: Is India Today so good at talent development that it becomes a finishing school for Indian media? Or is it struggling to create a newsroom culture that fosters long-term commitment?

A Launchpad or a Newsroom?

The India Today Group has undoubtedly been a grooming ground for journalistic excellence. Anchors and editors are often given national exposure early in their careers, access to prime-time platforms, and the opportunity to build personal brands under a powerful media umbrella. The group invests heavily in production quality, promotional visibility, and digital amplification—sometimes even more than in the journalism itself.

But herein lies the paradox.

When individual fame is prioritized over institutional stability, the newsroom begins to resemble a launchpad more than a long-term home. Talents rise fast, gather a following, and then often move on to rivals, digital startups, or their own ventures.

This recurring cycle raises a critical question: Has India Today unintentionally built a star-making machine that ultimately overshadows its own brand?

A Culture in Transition?

Insights from former employees suggest that India Today’s newsroom culture has evolved—but not always for the better. Editorial independence is perceived to be shrinking. Decision-making is increasingly guided by TRPs, corporate metrics, and advertiser pressures. In such a setup, many creative and courageous voices feel undervalued or stifled.

And this isn’t just about salary packages or better titles. It’s about the editorial soul of the newsroom. Journalists today seek purpose, autonomy, and impact. They don’t want to be cogs in a ratings machine. They want to chase stories that matter, challenge narratives, and shape discourse. When they don’t find that space, they leave.

The India Today Paradox

So, is India Today failing its talent—or simply playing to the times?

The answer probably lies somewhere in between. Its ability to identify and nurture potential is unmatched. But its ongoing inability to retain that talent hints at a deeper problem. The group is producing stars faster than it can build editorial legacy, and in doing so, risks becoming a stepping stone rather than a final destination.

In an era dominated by face-driven media, where audiences follow individuals more than institutions, India Today needs to ask:

Are we building the newsroom of the future—or just grooming the next viral anchor?

Because if your newsroom becomes a revolving door for rising stars, one day you may find the brand itself fading in their shadow.

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