The singing reality show airs every Saturday and Sunday, at 9 PM on Sony Entertainment Television
Mumbai: Sony Entertainment Television’s flagship singing reality show, Indian Idol Season 15, has emerged as the highest-rated reality show in Week 44, surpassing competitors in its category. Hitting the right note with audiences, the show has registered an impressive average viewership of 3.0 Mn (Television Viewership in Millions**) in its launch week, growing the existing channel slot by 1.5X.
Spanning 15 seasons and 20+ years, this iconic singing reality format has emerged as a cultural phenomenon, resonating with diverse audiences, and cementing its status as a household name and an advertiser favourite. Indian Idol Season 15 is Co-presented by Birla Opus Paints and Co-Powered By Smith & Jones Pasta Masala, Code Deodorants, Adani and Vaseline, with Associate Sponsor Siyarams.
With its legacy of launching talented voices, Indian Idol has become an institution, fostering musical aspirations and entertaining millions nationwide. This season promises bigger dreams and a grander stage for aspiring singers across the nation, with its “playfront” philosophy, where every performance is a spectacle and contestants are more than just a voice—they are all-around performers.
As Indian Idol continues to reign as India’s most beloved singing platform, its impact on the country’s music landscape remains unmatched.
Indian Idol Season 15 airs every Saturday and Sunday, at 9 PM on Sony Entertainment Television.
**Source: BARC, HSM Urban 15+ for Week 44
